Hall of fame

The brands and the cited sources with the most first places across the leaderboards, then second places, then third. Global and every country count once each.

Place Brand 1First places 2Second places 3Third places First in
1 HubSpot United States 15 1 –
  • Marketing automation
  • CRM
  • Also #1 in Europe for CRM and Marketing automation
2 Microsoft Defender United States 11 4 –
  • Cybersecurity (endpoint)
  • Consumer antivirus
  • Also #1 in Europe for Consumer antivirus and Cybersecurity (endpoint)
3 Shopify Canada 8 – 7
  • E-commerce platforms
  • Also #1 in Europe for E-commerce platforms
4 Wix Israel 8 – –
  • Website builders
  • Also #1 in Europe for Website builders
4 Power BI United States 8 – –
  • Data and BI
  • Also #1 in Europe for Data and BI
4 Revolut United Kingdom 8 – –
  • European neobanks
  • Also #1 in Europe for European neobanks
4 Zendesk United States 8 – –
  • Customer support
  • Also #1 in Europe for Customer support
8 Bitwarden United States 7 1 –
  • Password managers
  • Also #1 in Europe for Password managers
8 AWS United States 7 1 –
  • Cloud hosting and PaaS
  • Also #1 in Europe for Cloud hosting and PaaS
8 HubSpot Sales Hub United States 7 1 –
  • Sales engagement
  • Also #1 in Europe for Sales engagement

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured