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The most visible sales engagement tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

hubspot.com

29citations

From Google AI Mode, Gemini and ChatGPT

Where engines disagree most

Reply.io

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot Sales Hub US New entry 60 , range 36–77
60
  • : score 60 · #1
 52% 25% First reading
2 Apollo US New entry 39 , range 22–61
39
  • : score 39 · #2
 23% 16% None First reading
3 Mailshake US New entry 37 , range 0–73
37
  • : score 37 · #3
 2% 2% None First reading
4 Salesloft US New entry 37 , range 16–56
37
  • : score 37 · #4
 21% 8% None First reading
5 Outreach US New entry 28 , range 12–53
28
  • : score 28 · #5
 19% 5% None First reading
= 6 Clari Groove US New entry 24 , range 0–72
24
  • : score 24 · #6
 1% 1% None First reading
= 6 Revenue.io US New entry 24 , range 0–72
24
  • : score 24 · #6
 1% 1% None First reading
= 6 Saleshandy New entry 24 , range 0–72
24
  • : score 24 · #6
 1% 1% None First reading
9 Reply.io CA New entry 23 , range 5–51
23
  • : score 23 · #9
 11% 7% None First reading
10 lemlist FR New entry 20 , range 7–38
20
  • : score 20 · #10
 13% 6% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

73 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.com Brand site 21.7% 3 of 4 24 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9 lemlist.com Brand site 5.0% 1 of 4 2 1
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
De beste sales-engagementplatforms voor salesteams Dutch Apollo, HubSpot Sales Hub and Salesloft, tied
Sales outreach automatiseren voor salesteams Dutch Apollo
Hoe kan een salesteam meer prospects bereiken? Dutch Outreach, Salesloft, ZoomInfo / GTM Workspace and ZoomInfo Engage, tied
Hoe volg ik leads op na de eerste e-mail? Dutch HubSpot Sales Hub
E-mailautomatisering voor sales versus handmatige outreach voor salesteams Dutch No brand recommended
Bellen of e-mailen om prospects te benaderen: wat werkt beter voor salesteams? Dutch No brand recommended
Alternatieven voor handmatige leadopvolging door salesteams Dutch Apollo and HubSpot Sales Hub, tied
Alternatieven voor spreadsheets om leads bij te houden Dutch HubSpot Sales Hub
Ik geef leiding aan een salesteam van vijf personen. Hoe kan ik de opvolging van leads automatiseren? Dutch HubSpot Sales Hub
Ik ben salesmanager bij een klein bedrijf. Hoe organiseer ik outreach via e-mail en telefoon? Dutch HubSpot Sales Hub

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured