Leader
31Heralded Score, range 15–55
The most visible PR agencies in Netherlands, October 2026
Most cited source
7citations
From Google AI Mode, Gemini, Google AI Overviews and ChatGPT
Where engines disagree most
1/4engines put it in their top three
Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 31 , range 15–55 | 35#1 | 23#1 | 31
| 19% | 8% | | First reading | |
| 2 | | New entry | 14 , range 3–49 | 13#2 | 14#5 | 14
| 9% | 4% | None | First reading | |
| 3 | Nxt Agency | New entry | 11 , range 1–46 | 5#7 | 21= #2 | 11
| 5% | 2% | | First reading | |
| 4 | WHIZPR | New entry | 8 , range 1–45 | 4= #9 | 15#4 | 8
| 4% | 2% | | First reading | |
| 5 | Marcommit | New entry | 7 , range 2–47 | 7#3 | 6#7 | 7
| 5% | 3% | | First reading | |
| 6 | | New entry | 5 , range 1–46 | 7#5 | 3#10 | 5
| 5% | 1% | | First reading | |
| 7 | | New entry | 4 , range 1–43 | 4#11 | 5#9 | 4
| 5% | 0% | | First reading | |
| 8 | | New entry | 4 , range 1–46 | 7#4 | 0= #15 | 4
| 4% | 3% | None | First reading | |
| 9 | Blaudruck | New entry | 4 , range 1–44 | 4= #9 | 3#11 | 4
| 3% | 2% | | First reading | |
| 10 | | New entry | 4 , range 1–46 | 6#6 | 0= #15 | 4
| 4% | 2% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Media | 10.0% | 4 of 4 | 4 | 6 |
| 2 | | Consultancy | 10.0% | 3 of 4 | 3 | 1 |
| 3 | | Social | 5.0% | 2 of 4 | 5 | Not read |
| 4 | | Consultancy | 5.0% | 2 of 4 | 3 | Not read |
| 5 | | Vendor site | 5.0% | 1 of 4 | 4 | Not read |
| 6 | | Unclassified | 3.3% | 2 of 4 | 4 | Not read |
| 7 | | Consultancy | 5.0% | 3 of 4 | 2 | Not read |
| 8 | | Community | 6.7% | 2 of 4 | 4 | Not read |
| 9 | | Social | 3.3% | 2 of 4 | 4 | Not read |
| 10 | | Consultancy | 3.3% | 2 of 4 | 2 | 2 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Wat zijn de beste PR-bureaus voor technologiebedrijven? | Dutch | Blaudruck, Marcommit, |
| PR-bureau voor een startup | Dutch | |
| Hoe krijgt een startup media-aandacht voor de lancering? | Dutch | No brand recommended |
| Hoe vind ik een PR-bureau dat onze branche goed kent? | Dutch | No brand recommended |
| Communicatie in eigen huis of een PR-bureau voor een groeiend bedrijf? | Dutch | No brand recommended |
| PR-freelancer of PR-bureau voor een startup? | Dutch | No brand recommended |
| Wat zijn alternatieven voor een PR-bureau met een vast maandcontract? | Dutch | No brand recommended |
| Wat zijn alternatieven voor zelf persberichten naar journalisten sturen? | Dutch | No brand recommended |
| Ik ben oprichter van een fintechstartup en wil aandacht in de zakelijke media. Welk PR-bureau kunnen we het beste inschakelen? | Dutch |  Cognito |
| Ik geef leiding aan communicatie bij een middelgroot bedrijf en heb hulp nodig bij een crisis. | Dutch | No brand recommended |
Each engine's top three
Google AI Mode
No brand named in at least three answers.
Gemini
- 1
PRLab
Google AI Overviews
- 1
- 2
Het PR Bureau
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.