Suspiciously reasonable. We checked the maths twice.

Know what AI tells your buyers, with daily updates, agents that carry the work through and unlimited seats. Cancel any time. Prices exclude VAT.

Plans

Billing period

Founding offer.

Founding price Monthly only.

50% off your first 3 months for the first 50 signups. Until 31 December. (when you add a card during your trial, or subscribe now).

Core

For one brand in one market.

Was €129 €129 €64.50 a month

€1,290a year

for your first 3 months, then €129 2 months free

Start free trial

7 days free, then €129/month.

Start free trial

7 days free, then €64.50/month for 3 months, then €129.

Start free trial

7 days free, then €1,290/year.

Claim a founding place today, 50% off your first 3 months

  • 40 buyer prompts tracked across AI answers
  • Daily updates and a weekly report
  • 1 brand, 1 segment, 10 competitors
  • Agents take on 5 tasks a week, with Manual and Ask first
  • 3 content credits a month
  • Unlimited seats

Founding offer.

Founding price Monthly only.

50% off your first 3 months for the first 50 signups. Until 31 December. (when you add a card during your trial, or subscribe now).

Plus

For several brands, markets or buyers.

Was €349 €349 €174.50 a month

€3,490a year

for your first 3 months, then €349 2 months free

Start free trial

7 days free, then €349/month.

Start free trial

7 days free, then €174.50/month for 3 months, then €349.

Start free trial

7 days free, then €3,490/year.

Claim a founding place today, 50% off your first 3 months

  • 150 buyer prompts tracked across AI answers
  • Daily updates and a weekly report
  • 3 brands, up to 10 segments each
  • No task limit
  • Delegate and Autopilot: agents carry work through on their own
  • 10 content credits a month
  • Unlimited seats

Agency

For agencies running client brands.

From€500a month

  • Every client brand in one place, one login
  • One invoice
  • Snapshots and content credits included

7 days free. No card needed.

Add what you need.

Prompts are the main limit on every plan. Add ten at a time, any month.

  • More prompts

  • Claude

    From €39 a month.

  • Content credits

    From €16 a credit.

  • Snapshot credits

    From €14.90 a Snapshot.

Compare plans.

Core and Plus compared
Feature Core €129 a month €1,290 a year Plus €349 a month €3,490 a year
Coverage
Buyer prompts 40150
Brands 13
Segments per brand 110
Competitors per brand 1010
ChatGPT, Gemini, Google AI Overviews and Google AI Mode
Updates Daily, plus a weekly reportDaily, plus a weekly report
Claude Add-onAdd-on
Agents and autonomy
Tasks a week 5No limit
Autonomy Manual and Ask firstAdds Delegate and Autopilot
Site fixes through your CMS
Content
Content credits a month 310
Studio
Team
Seats UnlimitedUnlimited
Roles, two-factor, passkeys
Billing
Billing period Monthly or yearlyMonthly or yearly

FAQ

What counts as a prompt?

One buyer question, tracked in one segment across the AI engines Heralded reads. The same question in two segments counts twice.

What's a segment?

A market, a language and a buyer. A German CTO and a Spanish marketer ask the same question and get different answers, so each is read on its own.

How does the trial work?

Core and Plus start with 7 days free. No card is needed to start. Add a card during your trial to claim the founding offer, or subscribe now.

How do I cancel?

From Billing, any time. You keep access until the end of the period you paid for.

Do you refund subscriptions?

We don't refund part of a paid period, except where the law requires it or a failure on our side stops you using Heralded. The refunds page has the full policy.

Do prices include VAT?

No. VAT is added at checkout where it applies, and every purchase comes with a VAT invoice.

Not sure yet? Run the free Snapshot first.

It tells you in about ten minutes whether you need any of this.