Leader
73Heralded Score, range 62–81
The most visible SEO tools in Netherlands, October 2026
Most cited source
7citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
3/4engines put it in their top three
Top three on Gemini, Google AI Overviews and ChatGPT, not on Google AI Mode
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 73 , range 62–81 | 71#1 | 77#5 | 73
| 60% | 34% | | First reading | |
| 2 | | New entry | 71 , range 60–81 | 67#2 | 79#2 | 71
| 59% | 34% | | First reading | |
| 3 | | New entry | 55 , range 28–65 | 44#3 | 73#7 | 55
| 34% | 19% | | First reading | |
| 4 | | New entry | 48 , range 13–57 | 34#4 | 73#10 | 48
| 22% | 14% | | First reading | |
| 5 | | New entry | 48 , range 33–56 | 32#5 | 75#6 | 48
| 22% | 15% | | First reading | |
| 6 | | New entry | 42 , range 22–53 | 25#7 | 73#9 | 42
| 17% | 10% | | First reading | |
| 7 | | New entry | 35 , range 9–51 | 13#8 | 71#11 | 35
| 11% | 9% | | First reading | |
| 8 | | New entry | 33 , range 27–53 | 6#14 | 79#3 | 33
| 18% | 14% | | First reading | |
| 9 | | New entry | 32 , range 6–53 | 32#6 | 33#20 | 32
| 13% | 9% | | First reading | |
| 10 | | New entry | 32 , range 2–50 | 9#11 | 71#12 | 32
| 10% | 8% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 6.7% | 2 of 4 | 7 | Not read |
| 2 | | Consultancy | 10.0% | 2 of 4 | 1 | 12 |
| 3 | | Review site | 8.3% | 2 of 4 | 1 | 12 |
| 4 | | Vendor site | 8.3% | 2 of 4 | 3 | 18 |
| 5 | | Consultancy | 6.7% | 1 of 4 | 1 | 12 |
| 6 | | Community | 6.7% | 2 of 4 | 4 | Not read |
| 7 | | Consultancy | 5.0% | 2 of 4 | 1 | Not read |
| 8 | | Media | 3.3% | 2 of 4 | 2 | 12 |
| 9 | | Consultancy | 5.0% | 2 of 4 | 2 | 18 |
| 10 | | Consultancy | 5.0% | 2 of 4 | 3 | Not read |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Wat zijn de beste SEO-tools voor kleine marketingteams? | Dutch | |
| SEO-software voor kleine bedrijven | Dutch | |
| Hoe kan een klein bedrijf erachter komen waarom de website niet in de zoekresultaten verschijnt? | Dutch | No brand recommended |
| Hoe vind ik de zoekwoorden waar mijn klanten op zoeken? | Dutch | |
| SEO zelf doen met software of een SEO-bureau inhuren voor een klein bedrijf? | Dutch | |
| Gratis SEO-tools of betaalde SEO-platforms voor marketingteams? | Dutch | |
| Wat zijn alternatieven voor het bijhouden van zoekwoordposities in spreadsheets? | Dutch | |
| Wat zijn alternatieven voor handmatige SEO-website-audits? | Dutch | No brand recommended |
| Ik doe de marketing bij een bedrijf met 20 medewerkers. Welke tool kan ik het beste gebruiken om hoger in de zoekresultaten te komen? | Dutch | |
| Ik ben freelance tekstschrijver en wil weten op welke zoekwoorden mijn artikelen scoren. | Dutch | |
Each engine's top three
Google AI Mode
Gemini
- 1
Semrush
- 2
Ahrefs
- 3
SE Ranking
Google AI Overviews
- 1
- = 2
- = 2
ChatGPT
- 1
- 2
- 3
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.