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The most visible CRM tools in Germany, October 2026

October 2026 · 15 questions asked from Germany in German and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

61%of answers name it

Most cited source

hubspot.de

21citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

CentralStationCRM

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 78 , range 49–84
78
  • : score 78 · #1
 61% 40% First reading
2 Pipedrive US New entry 74 , range 44–81
74
  • : score 74 · #2
 57% 34% First reading
3 Zoho CRM IN New entry 59 , range 27–71
59
  • : score 59 · #3
 35% 24% First reading
4 CentralStationCRM DE New entry 41 , range 20–58
41
  • : score 41 · #4
 24% 11% None First reading
5 Salesforce US New entry 38 , range 9–51
38
  • : score 38 · #5
 16% 5% None First reading
6 Bitrix24 US New entry 38 , range 0–74
38
  • : score 38 · #6
 4% 1% None First reading
7 monday CRM IL New entry 31 , range 7–52
31
  • : score 31 · #7
 17% 4% First reading
8 Capsule CRM GB New entry 31 , range 0–73
31
  • : score 31 · #8
 3% 2% None First reading
9 Keap US New entry 29 , range 0–73
29
  • : score 29 · #9
 2% 1% None First reading
10 Insightly US New entry 29 , range 0–73
29
  • : score 29 · #10
 4% 2% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

122 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.de Vendor site 20.0% 3 of 4 9 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 hubspot.com Brand site 11.7% 1 of 4 7 1
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9 reddit.com Community 10.0% 2 of 4 5 7
10 folk.app Brand site 1.7% 1 of 4 5 Not read

The questions, and who wins each

QuestionLanguageWins it
Welche CRM-Software ist die beste für kleine Unternehmen? German HubSpot and Zoho CRM, tied
Kundenbeziehungsmanagement für kleine Unternehmen German CentralStationCRM, HubSpot, Pipedrive, weclapp and Zoho CRM, tied
Wie kann ein kleines Unternehmen den Überblick über Kundengespräche behalten? German HubSpot
Wie verhindere ich, dass Leads nach dem Erstkontakt verloren gehen? German HubSpot and Pipedrive, tied
Vertrieb manuell nachverfolgen oder CRM für kleine Teams? German HubSpot, Pipedrive and Zoho CRM, tied
E-Mails und Tabellen oder CRM für kleine Vertriebsteams? German HubSpot and Pipedrive, tied
Alternativen zu Tabellen für die Verwaltung von Leads German HubSpot
Alternativen zur manuellen Kundenverwaltung für kleine Unternehmen German HubSpot
Ich habe ein Unternehmen mit fünf Mitarbeitenden. Welches CRM kann ich zur Kundenverwaltung nutzen? German HubSpot
Ich leite ein dreiköpfiges Vertriebsteam und möchte, dass wir unsere Kontakte nachverfolgen. German HubSpot and Pipedrive, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured