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The most visible CRM tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

hubspot.com

23citations

From Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Zendesk Sell US New entry 77 , range 0–93
77
  • : score 77 · #1
 12% 11% First reading
2 Pipedrive US New entry 67 , range 33–77
67
  • : score 67 · #2
 51% 22% First reading
3 HubSpot US New entry 66 , range 45–84
66
  • : score 66 · #3
 58% 34% First reading
4 Salesforce US New entry 50 , range 20–61
50
  • : score 50 · #4
 27% 11% First reading
5 Zoho CRM IN New entry 48 , range 26–71
48
  • : score 48 · #5
 33% 22% First reading
6 SuperOffice NO New entry 42 , range 0–73
42
  • : score 42 · #6
 4% 0% None First reading
7 Teamleader BE New entry 21 , range 0–71
21
  • : score 21 · #7
 2% 0% None First reading
8 Capsule CRM GB New entry 20 , range 7–39
20
  • : score 20 · #8
 14% 5% First reading
9 Freshsales US New entry 20 , range 6–53
20
  • : score 20 · #9
 11% 6% First reading
10 monday CRM IL New entry 13 , range 2–48
13
  • : score 13 · #10
 9% 1% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

122 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.com Brand site 26.7% 3 of 4 11 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5 capsulecrm.com Brand site 13.3% 4 of 4 8 1
6Withheld. Run a full Snapshot to see it.
7 reddit.com Community 10.0% 2 of 4 7 Not read
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
What’s the best CRM software for small businesses? English HubSpot, Pipedrive and Zoho CRM, tied
Customer relationship management for small businesses English Zoho CRM
How can a small business keep track of conversations with customers? English HubSpot and Zoho CRM, tied
How can I keep from losing leads after the first contact? English HubSpot and Salesforce, tied
Manual sales tracking vs. CRM for small teams English No brand recommended
Emails and spreadsheets vs. CRM for small sales teams English HubSpot
Alternatives to spreadsheets for tracking leads English HubSpot, Pipedrive and Zoho CRM, tied
Alternatives to manually keeping track of customers for small businesses English HubSpot
I own a five-person business. What CRM can I use to manage customers? English HubSpot, Pipedrive and Zoho CRM, tied
I lead a three-person sales team and want us to track our contacts. English HubSpot

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured