Leader
74Heralded Score, range 55–81
The most visible CRM tools in Europe, October 2026
Most cited source
98citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
They agree
Every engine names the same top three.
Brands
| Rank | Brand | Rank change | Heralded Score All | AI | Search | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 74 , range 55–81 | 81#1 | 63#1 | 74
| 60% | 36% | | First reading | |
| 2 | | New entry | 62 , range 47–75 | 73#2 | 42#4 | 62
| 50% | 29% | | First reading | |
| 3 | | New entry | 47 , range 31–63 | 51#3 | 41#5 | 47
| 33% | 21% | | First reading | |
| 4 | | New entry | 40 , range 24–50 | 32#4 | 54#2 | 40
| 19% | 6% | | First reading | |
| 5 | | New entry | 22 , range 7–46 | 17#5 | 32#6 | 22
| 12% | 3% | | First reading | |
| 6 | | New entry | 17 , range 5–30 | 2#25 | 43#3 | 17
| 4% | 2% | None | First reading | |
| 7 | | New entry | 12 , range 5–42 | 11#6 | 15#8 | 12
| 7% | 4% | | First reading | |
| 8 | | New entry | 8 , range 1–29 | 2#35 | 19#7 | 8
| 3% | 1% | | First reading | |
| 9 | | New entry | 8 , range 4–36 | 8#8 | 7#14 | 8
| 6% | 3% | | First reading | |
| 10 | | New entry | 7 , range 4–36 | 8#7 | 6#16 | 7
| 6% | 3% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 13.1% | 2 of 4 | 60 | Not read |
| 2 | | Community | 7.9% | 3 of 4 | 25 | 7 |
| 3 | | Social | 3.6% | 2 of 4 | 18 | Not read |
| 4 | | Media | 4.3% | 4 of 4 | 7 | 11 |
| 5 | | Consultancy | 3.3% | 4 of 4 | 2 | 6 |
| 6 | | Consultancy | 3.1% | 3 of 4 | 1 | 9 |
| 7 | | Community | 1.9% | 2 of 4 | 6 | 1 |
| 8 | | Vendor site | 2.9% | 2 of 4 | 1 | 8 |
| 9 | | Regulator | 0.7% | 1 of 4 | 9 | Not read |
| 10 | | Review site | 1.4% | 1 of 4 | 3 | 15 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Welche CRM-Software ist die beste für kleine Unternehmen? | German | |
| Kundenbeziehungsmanagement für kleine Unternehmen | German | |
| Wie kann ein kleines Unternehmen den Überblick über Kundengespräche behalten? | German | |
| Wie verhindere ich, dass Leads nach dem Erstkontakt verloren gehen? | German | |
| Vertrieb manuell nachverfolgen oder CRM für kleine Teams? | German | |
| E-Mails und Tabellen oder CRM für kleine Vertriebsteams? | German | |
| Alternativen zu Tabellen für die Verwaltung von Leads | German | |
| Alternativen zur manuellen Kundenverwaltung für kleine Unternehmen | German | |
| Ich habe ein Unternehmen mit fünf Mitarbeitenden. Welches CRM kann ich zur Kundenverwaltung nutzen? | German | |
| Ich leite ein dreiköpfiges Vertriebsteam und möchte, dass wir unsere Kontakte nachverfolgen. | German | |
Each engine's top three
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.