Leader
61Heralded Score, range 55–66
The most visible marketing automation tools in Europe, October 2026
Most cited source
74citations
From Google AI Mode and Google AI Overviews
Where engines disagree most
1/4engines put it in their top three
Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews
Brands
Search is not measured for this board yet, so it ranks on AI answers.
| Rank | Brand | Rank change | Heralded Score All | AI | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|---|
| 1 | | New entry | 61 , range 55–66 | 61#1 | 61
| 65% | 30% | | First reading | |
| 2 | | New entry | 46 , range 43–50 | 46#2 | 46
| 48% | 18% | | First reading | |
| 3 | | New entry | 45 , range 42–49 | 45#3 | 45
| 38% | 26% | | First reading | |
| 4 | | New entry | 43 , range 40–47 | 43#4 | 43
| 39% | 19% | | First reading | |
| 5 | | New entry | 32 , range 27–35 | 32#5 | 32
| 19% | 12% | | First reading | |
| 6 | | New entry | 32 , range 26–35 | 32#6 | 32
| 19% | 10% | | First reading | |
| 7 | | New entry | 10 , range 7–22 | 10#7 | 10
| 13% | 2% | | First reading | |
| 8 | | New entry | 10 , range 7–22 | 10#8 | 10
| 9% | 6% | | First reading | |
| 9 | | New entry | 8 , range 6–13 | 8#9 | 8
| 12% | 0% | | First reading | |
| 10 | | New entry | 7 , range 6–11 | 7#10 | 7
| 11% | 0% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI gives each brand’s score and rank from the engines’ answers; Search is not measured for this board yet. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 10.5% | 2 of 4 | 57 | Not read |
| 2 | | Social | 7.1% | 2 of 4 | 29 | Not read |
| 3 | | Vendor site | 5.5% | 4 of 4 | 16 | 1 |
| 4 | | Vendor site | 4.5% | 3 of 4 | 15 | 8 |
| 5 | | Community | 4.8% | 3 of 4 | 18 | Not read |
| 6 | | Review site | 4.3% | 1 of 4 | 5 | 26 |
| 7 | | Media | 3.6% | 1 of 4 | 2 | 13 |
| 8 | | Regulator | 2.1% | 1 of 4 | 8 | Not read |
| 9 | | Regulator | 1.2% | 1 of 4 | 7 | Not read |
| 10 | | Vendor site | 2.9% | 3 of 4 | 4 | 20 |
Questions asked
| Question | Language | Most recommended |
|---|---|---|
| Welche Marketing-Automation-Tools eignen sich am besten für kleine Teams? | German | |
| Wie können Marketingteams E-Mail-Kampagnen automatisieren? | German | |
| Wie kann ein Marketingteam E-Mails basierend auf den Aktionen von Kunden versenden? | German | |
| Wie kann ich Leads vom ersten Kontakt bis zum Verkaufsabschluss nachverfolgen? | German | |
| Sind für kleine Unternehmen manuelle E-Mail-Kampagnen oder Automatisierung besser? | German | No brand recommended |
| Ist es für B2B-Teams besser, Leads in Tabellen oder mithilfe von Automatisierung zu verwalten? | German | No brand recommended |
| Welche Alternativen zum manuellen E-Mail-Versand gibt es für kleine Teams? | German | |
| Welche Alternativen zu Tabellen gibt es, um Leads in B2B-Unternehmen nachzuverfolgen? | German | |
| Ich führe ein kleines Unternehmen und möchte E-Mails automatisieren, ohne dafür einen technischen Spezialisten zu brauchen. | German | |
| Ich bin für das Marketing in einem B2B-Unternehmen verantwortlich und brauche eine Möglichkeit, Leads nachzuverfolgen. | German | |
Each engine's top three
Google AI Mode
- 1
HubSpot
- 2
ActiveCampaign
- 3
Mailchimp
Gemini
- 1
- 2
- 3
Google AI Overviews
- 1
- 2
- 3
ChatGPT
Related leaderboards
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.