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The most visible marketing automation tools in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

42%of answers name it

Most cited source

hubspot.com

27citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Mailchimp

3/4engines put it in their top three

Top three on Google AI Mode, Google AI Overviews and ChatGPT, not on Gemini

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 55 , range 28–72
55
  • : score 55 · #1
 42% 16% First reading
2 Microsoft US New entry 38 , range 6–52
38
  • : score 38 · #2
 16% 4% None First reading
3 Mailchimp US New entry 32 , range 25–66
32
  • : score 32 · #3
 32% 13% None First reading
4 ActiveCampaign US New entry 31 , range 21–61
31
  • : score 31 · #4
 26% 10% None First reading
5 Brevo FR New entry 30 , range 24–65
30
  • : score 30 · #5
 26% 16% None First reading
6 Klaviyo US New entry 24 , range 19–56
24
  • : score 24 · #6
 16% 11% None First reading
7 Omnisend LT New entry 16 , range 4–51
16
  • : score 16 · #7
 7% 7% None First reading
8 SugarCRM US New entry 16 , range 0–74
16
  • : score 16 · #8
 1% 1% None First reading
9 MailerLite LT New entry 10 , range 3–49
10
  • : score 10 · #9
 8% 4% None First reading
10 Salesforce Account Engagement US New entry 8 , range 2–47
8
  • : score 8 · #10
 8% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

122 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.com Brand site 21.7% 2 of 4 23 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5 zapier.com Vendor site 6.7% 2 of 4 7 Not read
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Quali sono i migliori strumenti di marketing automation per i piccoli team? Italian ActiveCampaign and Brevo, tied
Come possono i team di marketing automatizzare le campagne email? Italian Brevo and Klaviyo, tied
Come può un team marketing inviare email in base alle azioni dei clienti? Italian Klaviyo
Come posso monitorare i lead dal primo contatto fino alla vendita? Italian No brand recommended
Per le piccole imprese, è meglio inviare email manualmente o automatizzare le campagne? Italian No brand recommended
Per i team B2B, è meglio monitorare i lead con i fogli di calcolo o usare l’automazione? Italian HubSpot and Microsoft, tied
Quali alternative ci sono all’invio manuale delle email per i piccoli team? Italian Brevo and Mailchimp, tied
Quali alternative ai fogli di calcolo ci sono per monitorare i lead nelle aziende B2B? Italian ActiveCampaign, Freshworks and HubSpot, tied
Gestisco una piccola impresa e vorrei automatizzare le email senza dovermi rivolgere a uno specialista tecnico. Italian Brevo and Mailchimp, tied
Mi occupo di marketing in un’azienda B2B e ho bisogno di un modo per monitorare i lead. Italian HubSpot

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured