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The most visible travel and expense tools in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

concur.it

18citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

BizAway

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Zoho Expense IN New entry 40 , range 24–65
40
  • : score 40 · #1
 27% 20% First reading
2 Expensify US New entry 39 , range 21–59
39
  • : score 39 · #2
 27% 11% First reading
3 SAP Concur US New entry 33 , range 25–65
33
  • : score 33 · #3
 34% 12% First reading
4 TravelPerk ES New entry 29 , range 24–57
29
  • : score 29 · #4
 24% 15% None First reading
5 Navan US New entry 29 , range 22–59
29
  • : score 29 · #5
 28% 10% First reading
6 Soldo GB New entry 23 , range 12–50
23
  • : score 23 · #6
 14% 9% First reading
7 Pleo DK New entry 21 , range 8–47
21
  • : score 21 · #7
 11% 10% First reading
8 Ramp US New entry 14 , range 4–49
14
  • : score 14 · #8
 10% 3% First reading
9 N2F New entry 14 , range 1–47
14
  • : score 14 · #9
 6% 3% None First reading
10 BizAway IT New entry 13 , range 4–41
13
  • : score 13 · #10
 10% 3% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

128 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 concur.it Vendor site 21.7% 3 of 4 11 1
2Withheld. Run a full Snapshot to see it.
3 pleo.io Brand site 10.0% 1 of 4 7 1
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7 expensify.com Brand site 8.3% 1 of 4 7 6
8Withheld. Run a full Snapshot to see it.
9 concur.com Brand site 8.3% 3 of 4 5 6
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Qual è il miglior software per gestire le spese di viaggio nelle piccole imprese? Italian Zoho Expense
Gestione delle spese di viaggio per i team commerciali Italian BizAway, N2F and Soldo, tied
Come possono i dipendenti impiegare meno tempo a compilare le note spese di viaggio? Italian SAP Concur and Zoho Expense, tied
Come posso monitorare le spese dei dipendenti durante i viaggi di lavoro? Italian BizAway, Pleo, SAP Concur, Soldo, Spendesk and TravelPerk, tied
Software per prenotare viaggi o per gestire le spese aziendali? Italian TravelPerk
App per le note spese o fogli di calcolo per gestire le spese di viaggio? Italian Expensify
Alternative alla prenotazione autonoma dei viaggi di lavoro da parte dei dipendenti Italian Navan, TravelPerk, SAP Concur and TravelPerk, tied
Alternative alle note spese cartacee per una piccola impresa Italian Soldo and Zoho Expense, tied
Sono responsabile delle operations in un’azienda di 20 persone. Come posso monitorare i viaggi di lavoro e le relative spese? Italian TravelPerk and TravelPerk, tied
Gestisco un team commerciale che viaggia spesso. Come posso tenere sotto controllo il budget per i viaggi? Italian TravelPerk and TravelPerk, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured