Heralded
Start free trial
Heralded

The most visible travel and expense tools in Germany, October 2026

October 2026 · 15 questions asked from Germany in German and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Where engines disagree most

Pleo

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 SAP Concur US New entry 41 , range 20–58
41
  • : score 41 · #1
 23% 11% None First reading
2 Circula DE New entry 39 , range 24–65
39
  • : score 39 · #2
 32% 14% First reading
3 TravelPerk ES New entry 33 , range 21–55
33
  • : score 33 · #3
 23% 9% None First reading
4 Rydoo BE New entry 31 , range 7–53
31
  • : score 31 · #4
 15% 7% None First reading
5 Navan US New entry 28 , range 19–56
28
  • : score 28 · #5
 22% 7% None First reading
6 Spendesk FR New entry 26 , range 8–53
26
  • : score 26 · #6
 14% 7% None First reading
7 Pleo DK New entry 25 , range 18–55
25
  • : score 25 · #7
 18% 8% First reading
8 Zoho Expense IN New entry 23 , range 6–52
23
  • : score 23 · #8
 11% 9% None First reading
9 Expensify US New entry 23 , range 5–51
23
  • : score 23 · #9
 11% 7% None First reading
10 N2F New entry 20 , range 4–49
20
  • : score 20 · #10
 13% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

134 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 bundesfinanzministerium.de Regulator 10.0% 1 of 4 14 0
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 pleo.io Brand site 15.0% 3 of 4 5 5
7Withheld. Run a full Snapshot to see it.
8 datev.de Brand site 13.3% 2 of 4 3 2
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Welche Reisekosten-Software ist die beste für kleine Unternehmen? German Circula, Lexware Reisekosten and Pleo, tied
Reisekostenmanagement für Vertriebsteams German SAP Concur
Wie können Mitarbeitende weniger Zeit mit Reisekostenabrechnungen verbringen? German No brand recommended
Wie kann ich die Ausgaben meiner Mitarbeitenden auf Geschäftsreisen nachverfolgen? German Circula, SAP Concur and Spendesk, tied
Geschäftsreise-Buchungssoftware vs. Reisekostenmanagement für Unternehmen German Circula, Mobilexpense, TravelPerk, SAP Concur and TravelPerk, tied
Apps zur Reisekostenabrechnung vs. Tabellen für Geschäftsreisekosten German Circula
Alternativen dazu, dass Mitarbeitende ihre Geschäftsreisen selbst buchen German No brand recommended
Alternativen zu Reisekostenabrechnungen auf Papier für kleine Unternehmen German Circula, DATEV, Einfach Reisekosten, Lexoffice, onexma and sevDesk, tied
Ich bin Operations Manager in einem Unternehmen mit 20 Mitarbeitenden. Wie kann ich Geschäftsreisen und Reisekosten im Blick behalten? German Circula, Lanes & Planes, Penta and Pleo, tied
Ich leite ein Vertriebsteam, das häufig reist. Wie kann ich unser Reisebudget im Griff behalten? German Circula, Comtravo, FlickFlight and Navan, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured