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The most visible website builders in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

Wix

64%of answers name it

Most cited source

youtube.com

37citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Wix IL New entry 80 , range 49–87
80
  • : score 80 · #1
 64% 44% None First reading
2 Squarespace US New entry 73 , range 40–82
73
  • : score 73 · #2
 55% 34% None First reading
3 Shopify CA New entry 65 , range 31–77
65
  • : score 65 · #3
 41% 29% None First reading
4 Hostinger LT New entry 43 , range 21–61
43
  • : score 43 · #4
 24% 15% None First reading
5 WordPress.com US New entry 41 , range 12–57
41
  • : score 41 · #5
 17% 12% None First reading
6 SITE123 IL New entry 40 , range 5–77
40
  • : score 40 · #6
 3% 2% None First reading
7 Webflow US New entry 35 , range 15–57
35
  • : score 35 · #7
 17% 11% First reading
8 IONOS DE New entry 33 , range 0–76
33
  • : score 33 · #8
 2% 2% None First reading
9 Webador NL New entry 33 , range 0–77
33
  • : score 33 · #9
 2% 2% None First reading
= 10 Google Sites US New entry 30 , range 0–76
30
  • : score 30 · #10
 4% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 28.3% 2 of 4 31 Not read
2Withheld. Run a full Snapshot to see it.
3 reddit.com Community 18.3% 3 of 4 16 Not read
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Qual è il miglior creatore di siti web per le piccole imprese? Italian Shopify and Wix, tied
Come creare un sito web per una piccola impresa? Italian Shopify and Wix, tied
Come può una piccola impresa creare un sito web per i propri clienti? Italian Shopify and Wix, tied
Come posso creare un sito web per i miei servizi da freelance? Italian Squarespace and Wix, tied
Per una piccola impresa, è meglio creare un sito web da zero o usare un website builder? Italian Squarespace and Wix, tied
Qual è il miglior website builder come alternativa a un sito creato su misura per freelance? Italian Framer, Squarespace and Wix, tied
Quali sono le alternative a creare un sito web da zero per una piccola impresa? Italian Shopify
Quali sono le alternative ad assumere uno sviluppatore per creare il sito web di un freelance? Italian Carrd
Sono un freelance e mi serve un sito web che non richieda di saper programmare. Italian Squarespace
Gestisco un’azienda con due dipendenti e mi serve un sito web facile da aggiornare. Italian Wix

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured