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The most visible marketing automation tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

hubspot.com

23citations

From Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

MailerLite

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Adobe Marketo US New entry 71 , range 0–80
71
  • : score 71 · #1
 10% 2% First reading
2 Oracle Eloqua CA New entry 71 , range 0–79
71
  • : score 71 · #2
 4% 4% None First reading
3 AWeber US New entry 71 , range 0–79
71
  • : score 71 · #3
 4% 4% None First reading
4 HubSpot US New entry 67 , range 44–79
67
  • : score 67 · #4
 53% 30% First reading
5 Mailchimp US New entry 59 , range 33–72
59
  • : score 59 · #5
 44% 20% First reading
6 ActiveCampaign US New entry 56 , range 23–68
56
  • : score 56 · #6
 35% 22% First reading
7 Zoho Marketing Automation IN New entry 49 , range 0–76
49
  • : score 49 · #7
 8% 1% None First reading
8 Klaviyo US New entry 49 , range 11–59
49
  • : score 49 · #8
 24% 16% First reading
9 Brevo FR New entry 49 , range 21–61
49
  • : score 49 · #9
 23% 17% First reading
= 10 Ontraport US New entry 41 , range 0–75
41
  • : score 41 · #10
 4% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

123 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.com Brand site 18.3% 3 of 4 17 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8 zapier.com Vendor site 8.3% 2 of 4 4 8
9 medium.com Community 8.3% 2 of 4 5 2
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
What are the best marketing automation tools for small teams? English ActiveCampaign and HubSpot, tied
How can marketing teams automate email campaigns? English HubSpot
How can a marketing team send emails based on customer actions? English MailerLite and Moosend, tied
How can I track leads from first contact through to a sale? English HubSpot
For small businesses, are manual email campaigns or automation better? English No brand recommended
For B2B teams, is it better to track leads in spreadsheets or use automation? English No brand recommended
What are some alternatives to sending emails manually for small teams? English Brevo and Mailchimp, tied
What are some alternatives to spreadsheets for tracking leads at B2B companies? English HubSpot
I run a small business and want to automate emails without needing a technical specialist. English MailerLite
I’m in charge of marketing at a B2B company and need a way to track leads. English HubSpot

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured