Heralded
Start free trial
Heralded

The most visible accounting tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

gov.uk

36citations

From Google AI Overviews and ChatGPT

Where engines disagree most

FreeAgent

2/4engines put it in their top three

Top three on Google AI Mode and ChatGPT, not on Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 QuickBooks US New entry 75 , range 54–81
75
  • : score 75 · #1
 64% 31% First reading
2 Xero NZ New entry 73 , range 43–80
73
  • : score 73 · #2
 58% 30% First reading
3 FreeAgent GB New entry 53 , range 28–70
53
  • : score 53 · #3
 36% 22% First reading
4 FreshBooks CA New entry 53 , range 22–62
53
  • : score 53 · #4
 28% 15% First reading
5 Wave CA New entry 51 , range 23–61
51
  • : score 51 · #5
 26% 17% First reading
6 Zoho Books IN New entry 45 , range 7–53
45
  • : score 45 · #6
 15% 11% First reading
7 Sage GB New entry 44 , range 10–54
44
  • : score 44 · #7
 18% 10% First reading
8 Microsoft US New entry 34 , range 13–50
34
  • : score 34 · #8
 15% 6% First reading
9 QuickFile GB New entry 16 , range 0–54
16
  • : score 16 · #9
 2% 2% First reading
10 Zoho Invoice IN New entry 12 , range 0–53
12
  • : score 12 · #10
 4% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

145 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 gov.uk Regulator 20.0% 2 of 4 21 0
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 reddit.com Community 18.3% 3 of 4 9 6
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
What’s the best accounting software for small businesses? English QuickBooks
How can small businesses track income and expenses? English Microsoft, QuickBooks and Xero, tied
How can a small business keep track of expenses? English QuickBooks
How do I record my business’s income and expenses? English QuickBooks and Xero, tied
Accounting software or spreadsheets for a small business? English FreeAgent, Microsoft and Xero, tied
Outsourced or in-house accounting for entrepreneurs? English No brand recommended
What’s an alternative to spreadsheet accounting for small businesses? English FreeAgent, FreshBooks, Invoice2go, Pandle, QuickBooks, Sage, Wave and Xero, tied
What can I use instead of manually tracking my business expenses? English FreeAgent, QuickBooks, Wave and Xero, tied
I’m a freelancer looking for online accounting software to manage invoices and expenses. English QuickBooks
I run a business with five employees and need simple bookkeeping software. English Xero

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured