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The most visible marketing automation tools in France, October 2026

October 2026 · 15 questions asked from France in French and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

47%of answers name it

Most cited source

hubspot.fr

23citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

ActiveCampaign

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 52 , range 34–76
52
  • : score 52 · #1
 47% 24% First reading
2 Brevo FR New entry 33 , range 27–69
33
  • : score 33 · #2
 31% 20% None First reading
3 Mailchimp US New entry 33 , range 25–67
33
  • : score 33 · #3
 32% 15% None First reading
4 Microsoft US New entry 30 , range 3–51
30
  • : score 30 · #4
 13% 4% First reading
5 ActiveCampaign US New entry 28 , range 21–59
28
  • : score 28 · #5
 23% 11% None First reading
6 MailerLite LT New entry 14 , range 4–50
14
  • : score 14 · #6
 9% 4% None First reading
7 Mautic US New entry 10 , range 0–74
10
  • : score 10 · #7
 2% 1% None First reading
8 Klaviyo US New entry 8 , range 3–48
8
  • : score 8 · #8
 8% 3% None First reading
9 Freshworks US New entry 7 , range 0–73
7
  • : score 7 · #9
 0% 0% None First reading
10 Salesforce Account Engagement US New entry 5 , range 2–46
5
  • : score 5 · #10
 7% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

122 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.fr Vendor site 21.7% 4 of 4 19 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4 hubspot.com Brand site 11.7% 1 of 4 7 1
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9 microsoft.com Brand site 5.0% 1 of 4 5 1
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Quels sont les meilleurs outils d’automatisation marketing pour les petites équipes ? French ActiveCampaign, Brevo, HubSpot and Mailchimp, tied
Comment les équipes marketing peuvent-elles automatiser leurs campagnes d’e-mails ? French Brevo and Mailchimp, tied
Comment une équipe marketing peut-elle envoyer des e-mails en fonction des actions des clients ? French No brand recommended
Comment suivre des prospects du premier contact jusqu’à la vente ? French HubSpot
Pour une petite entreprise, vaut-il mieux envoyer des campagnes d’e-mails manuellement ou les automatiser ? French Mailchimp
Pour une équipe B2B, vaut-il mieux suivre les prospects dans des tableurs ou utiliser un outil d’automatisation ? French HubSpot
Quelles solutions existe-t-il pour éviter d’envoyer des e-mails manuellement quand on a une petite équipe ? French HubSpot
Quelles alternatives aux tableurs existe-t-il pour suivre les prospects dans une entreprise B2B ? French HubSpot
Je dirige une petite entreprise et je veux automatiser mes e-mails sans avoir besoin d’un spécialiste technique. French Brevo
Je suis responsable marketing dans une entreprise B2B et je cherche un moyen de suivre les prospects. French HubSpot

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured