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The most visible marketing automation tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

48%of answers name it

Most cited source

hubspot.com

15citations

From ChatGPT

Where engines disagree most

ActiveCampaign

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 65 , range 30–77
65
  • : score 65 · #1
 48% 24% First reading
2 Mailchimp US New entry 38 , range 26–68
38
  • : score 38 · #2
 35% 15% None First reading
3 ActiveCampaign US New entry 36 , range 22–62
36
  • : score 36 · #3
 25% 14% None First reading
4 Microsoft US New entry 33 , range 3–52
33
  • : score 33 · #4
 16% 4% None First reading
5 Adobe Marketo US New entry 31 , range 0–76
31
  • : score 31 · #5
 2% 2% None First reading
6 Act-On US New entry 31 , range 0–76
31
  • : score 31 · #6
 2% 1% None First reading
7 Brevo FR New entry 31 , range 24–66
31
  • : score 31 · #7
 26% 18% None First reading
8 Oracle Eloqua CA New entry 30 , range 0–76
30
  • : score 30 · #8
 2% 1% None First reading
= 9 Dotdigital GB New entry 21 , range 0–76
21
  • : score 21 · #9
 1% 1% None First reading
= 9 Drip US New entry 21 , range 0–76
21
  • : score 21 · #9
 2% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

122 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.com Brand site 13.3% 1 of 4 14 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
¿Cuáles son las mejores herramientas de automatización de marketing para equipos pequeños? Spanish Brevo
¿Cómo pueden los equipos de marketing automatizar sus campañas de email? Spanish Mailchimp
¿Cómo puede un equipo de marketing enviar emails en función de las acciones de sus clientes? Spanish No brand recommended
¿Cómo puedo hacer un seguimiento de los leads desde el primer contacto hasta la venta? Spanish HubSpot
Para una pequeña empresa, ¿es mejor enviar campañas de email manualmente o automatizarlas? Spanish Brevo, HubSpot and Mailchimp, tied
Para los equipos B2B, ¿es mejor hacer un seguimiento de los leads con hojas de cálculo o automatizarlo? Spanish No brand recommended
¿Qué alternativas hay a enviar emails manualmente para equipos pequeños? Spanish ActiveCampaign, Brevo, Mailchimp and MailerLite, tied
¿Qué alternativas hay a las hojas de cálculo para hacer un seguimiento de los leads en empresas B2B? Spanish HubSpot
Tengo una pequeña empresa y quiero automatizar los emails sin necesitar a un especialista técnico. Spanish MailerLite
Me encargo del marketing en una empresa B2B y necesito una forma de hacer un seguimiento de los leads. Spanish HubSpot

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured