The most visible customer support tools in Europe, October 2026

October 2026 · 105 questions asked from 7 countries · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 420 answers read

Leader

Zendesk

59Heralded Score, range 45–65

Where engines disagree most

HubSpot Service Hub

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score All AI Search Score trend Mentioned Recommended By engine Mentioned by Change
1 Zendesk US New entry 59 , range 45–65 53#1 70#1
59
  • : score 59 · #1
43% 16% First reading
2 Freshdesk US New entry 49 , range 37–61 48#2 49#2
49
  • : score 49 · #2
33% 18% First reading
3 Help Scout US New entry 38 , range 28–55 40#3 35#7
38
  • : score 38 · #3
23% 14% First reading
4 HubSpot Service Hub US New entry 37 , range 26–51 34#5 41#4
37
  • : score 37 · #4
18% 9% First reading
5 Intercom US New entry 36 , range 26–54 39#4 31#8
36
  • : score 36 · #5
23% 11% First reading
6 Zoho Desk IN New entry 32 , range 16–48 29#7 37#6
32
  • : score 32 · #6
13% 7% First reading
7 Front US New entry 27 , range 18–49 32#6 20#11
27
  • : score 27 · #7
14% 6% First reading
8 Tidio US New entry 20 , range 9–46 17#8 26#10
20
  • : score 20 · #8
10% 5% First reading
9 Salesforce Service Cloud US New entry 20 , range 10–34 7#12 43#3
20
  • : score 20 · #9
8% 3% First reading
10 Hiver US New entry 17 , range 7–38 9#11 30#9
17
  • : score 17 · #10
7% 4% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. AI and Search give each brand’s score and rank on that side alone. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 itechguides.com Directory 6.2% 1 of 4 5 10
2 youtube.com Social 5.2% 2 of 4 14 Not read
3 thecxlead.com Unclassified 3.6% 3 of 4 14 12
4 getmacha.com Vendor site 3.8% 3 of 4 3 4
5 reddit.com Community 3.8% 2 of 4 11 Not read
6 dupple.com Media 3.1% 1 of 4 2 8
7 g2.com Review site 1.7% 3 of 4 10 Not read
8 alloysoftware.com Vendor site 2.6% 3 of 4 1 8
9 thinkbot.agency Consultancy 1.4% 1 of 4 3 3
10 toolradar.com Review site 2.1% 1 of 4 3 18

Questions asked

QuestionLanguageMost recommended
Was ist die beste Kundenservice-Software für Supportteams? German Freshdesk, Intercom, Salesforce Service Cloud, Zendesk and Zoho Desk, tied
Welche Kundenservice-Tools eignen sich am besten für kleine Teams? German Freshdesk, Help Scout and Zoho Desk, tied
Wie kann ein Supportteam Kunden schneller antworten? German No brand recommended
Wie kann ich Kundenanfragen verwalten, ohne eine Nachricht zu übersehen? German Help Scout and Zendesk, tied
Sollte ein kleines Team Kundenservice per E-Mail oder Chat anbieten? German No brand recommended
Ist automatisierter oder persönlicher Kundenservice besser für Teams? German No brand recommended
Welche Alternativen gibt es dazu, Kundenanfragen per E-Mail zu verwalten? German Zammad
Welche Alternativen gibt es dazu, Kundenfragen manuell zu beantworten? German No brand recommended
Ich bin in einem dreiköpfigen Team für den Support zuständig. Wie können wir mehr Anfragen bearbeiten? German No brand recommended
Ich führe ein kleines Unternehmen und möchte Kunden per E-Mail und Chat antworten. Was sollte ich nutzen? German HubSpot Service Hub

Each engine's top three

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured