Tech Visibility Index

The tech brands AI engines and Google rank highest across 38 categories, measured monthly in Global English.

Place Brand 1First places 2Second places 3Third places First in Best placements
1 HubSpot United States 2 – –
  • CRM
  • Marketing automation
  • Also #1 in Europe for CRM and Marketing automation
2 ActiveCampaign United States 1 1 –
  • Email marketing
3 Microsoft Defender United States 1 1 –
  • Consumer antivirus
  • Also #1 in Europe for Consumer antivirus and Endpoint security
4 Shopify Canada 1 – 1
  • E-commerce platforms
  • Also #1 in Europe for E-commerce platforms
5 Wix Israel 1 – –
  • Website builders
  • Also #1 in Europe for Website builders
6 Bitwarden United States 1 – –
  • Password managers
  • Also #1 in Europe for Password managers
7 Power BI United States 1 – –
  • Data and BI
  • Also #1 in Europe for Data and BI
8 DocuSign United States 1 – –
  • E-signature
  • Also #1 in Europe for E-signature
9 QuickBooks United States 1 – –
  • Accounting for SMBs
  • Also #1 in Europe for Accounting for SMBs
10 AWS United States 1 – –
  • Cloud hosting and PaaS
  • Also #1 in Europe for Cloud hosting and PaaS

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured