Tech Visibility Index

The tech brands AI engines and Google rank highest across 38 categories, measured monthly in Global English.

Place Brand 1First places 2Second places 3Third places First in Best placements
11 NordVPN Lithuania 1 – –
  • VPN
  • Also #1 in Europe for VPN
12 Salesloft United States 1 – –
  • Sales engagement
13 Zendesk United States 1 – –
  • Customer support
  • Also #1 in Europe for Customer support
14 NetSuite United States 1 – –
  • ERP for mid-market
15 Navan United States 1 – –
  • Business travel and expense
16 CrowdStrike United States 1 – –
  • Endpoint security
17 Gusto United States 1 – –
  • HR and payroll
  • Also #1 in Europe for HR and payroll
18 Google Search Console United States 1 – –
  • SEO tools
19 Paddle United Kingdom 1 – –
  • Merchant of record for software
20 Zapier United States 1 – –
  • Rpa and automation

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured