Tech Visibility Index: Europe

The tech brands AI engines and Google rank highest across 38 categories, measured monthly in Germany, France, the UK, Spain, Italy, the Netherlands and Romania.

Place Brand 1First places 2Second places 3Third places First in Best placements
1 HubSpot United States 13 1 –
  • Marketing automation
  • CRM
  • Also #1 in Europe for CRM and Marketing automation
2 Microsoft Defender United States 10 3 –
  • Endpoint security
  • Consumer antivirus
  • Also #1 in Europe for Consumer antivirus and Endpoint security
3 Shopify Canada 7 – 6
  • E-commerce platforms
  • Also #1 in Europe for E-commerce platforms
4 Revolut United Kingdom 7 – –
  • European neobanks
  • Also #1 in Europe for European neobanks
5 Wix Israel 7 – –
  • Website builders
  • Also #1 in Europe for Website builders
6 HubSpot Sales Hub United States 7 – –
  • Sales engagement
  • Also #1 in Europe for Sales engagement
7 Power BI United States 7 – –
  • Data and BI
  • Also #1 in Europe for Data and BI
8 Zendesk United States 7 – –
  • Customer support
  • Also #1 in Europe for Customer support
9 Bitwarden United States 6 1 –
  • Password managers
  • Also #1 in Europe for Password managers
10 AWS United States 6 1 –
  • Cloud hosting and PaaS
  • Also #1 in Europe for Cloud hosting and PaaS

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured