Tech Visibility Index: Europe

The tech brands AI engines and Google rank highest across 38 categories, measured monthly in Germany, France, the UK, Spain, Italy, the Netherlands and Romania.

Place Brand 1First places 2Second places 3Third places First in Best placements
1331 Guess United States – – –
1332 Loft United States – – –
1333 Nadura Germany – – –
1334 Madewell United States – – –
1335 Ann Taylor United States – – –
1336 Jack & Jones Denmark – – –
1337 Kaufland Germany – – –
1338 XXL Big Size – – –
1339 Koton Türkiye – – –
1340 Atmosphere Fashion Ireland – – –

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured