Tech Visibility Index: Europe
The tech brands AI engines and Google rank highest across 38 categories, measured monthly in Germany, France, the UK, Spain, Italy, the Netherlands and Romania.
| Place | Source | 1First places | 2Second places | 3Third places | First in |
|---|---|---|---|---|---|
| 1 | | 112 | 45 | 21 | |
| 2 | | 21 | 5 | 3 | |
| 3 | | 11 | 8 | 4 | |
| 4 | | 7 | 11 | 16 | |
| 5 | | 5 | 8 | 1 | |
| 6 | | 4 | – | 1 | |
| 7 | | 3 | 26 | 33 | |
| 8 | | 3 | 2 | 2 | |
| 8 | | 3 | 2 | 2 | |
| 10 | | 3 | – | 1 |
Method
Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.