Tech Visibility Index: Europe

The tech brands AI engines and Google rank highest across 38 categories, measured monthly in Germany, France, the UK, Spain, Italy, the Netherlands and Romania.

Place Brand 1First places 2Second places 3Third places First in Best placements
11 AWS United States 6 1 –
  • Cloud hosting and PaaS
  • Also #1 in Europe for Cloud hosting and PaaS
12 DocuSign United States 6 – 1
  • E-signature
  • Also #1 in Europe for E-signature
13 Odoo Belgium 5 1 1
  • ERP for mid-market
  • Also #1 in Europe for ERP for mid-market
14 Trello United States 4 3 –
  • Project management
  • Also #1 in Europe for Project management
15 Remote United States 4 3 –
  • Employer of record
16 NordVPN Lithuania 4 2 1
  • VPN
  • Also #1 in Europe for VPN
17 Workable 4 1 –
  • Applicant tracking
  • Also #1 in Europe for Applicant tracking
18 Strapi France 4 – 3
19 Bitdefender Romania 3 9 1
  • Consumer antivirus
20 Semrush United States 3 4 –
  • SEO tools
  • Also #1 in Europe for SEO tools

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured