Tech Visibility Index: Europe

The tech brands AI engines and Google rank highest across 38 categories, measured monthly in Germany, France, the UK, Spain, Italy, the Netherlands and Romania.

Place Brand 1First places 2Second places 3Third places First in Best placements
21 Asana United States 3 4 –
  • Project management
22 Deel United States 3 4 –
  • Employer of record
  • Also #1 in Europe for Employer of record
23 Proton VPN Switzerland 3 2 1
24 SAP Concur United States 3 1 1
  • Business travel and expense
  • Also #1 in Europe for Business travel and expense
25 Accenture Ireland 3 1 1
26 Google Search Console United States 3 – –
27 Qonto France 3 – –
  • Business banking
28 PRLab Netherlands 3 – –
29 Bop Design United States 2 2 1
  • Web design agencies
30 Directive United States 2 2 –
  • Marketing agencies
  • Also #1 in Europe for Marketing agencies

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured