Tech Visibility Index: Europe

The tech brands AI engines and Google rank highest across 38 categories, measured monthly in Germany, France, the UK, Spain, Italy, the Netherlands and Romania.

Place Brand 1First places 2Second places 3Third places First in Best placements
31 Sanity Norway 2 1 4
  • Headless CMS
  • Also #1 in Europe for Headless CMS
32 QuickBooks United States 2 1 1
  • Accounting for SMBs
  • Also #1 in Europe for Accounting for SMBs
33 Factorial Spain 2 1 –
  • HR and payroll
34 Toptal United States 2 1 –
  • Software development companies
  • Also #1 in Europe for Software development companies
35 Zoho Expense India 2 – 1
  • Business travel and expense
36 Noiise United Kingdom 2 – –
  • SEO agencies
  • Web design agencies
37 NetStrategy Australia 2 – –
  • Marketing agencies
  • SEO agencies
38 1Password Canada 1 6 –
  • Password managers
39 Contentful Germany 1 6 –
  • Headless CMS
40 Pipedrive United States 1 6 –
  • CRM

Method

Each leaderboard ranks brands on two sides. AI is how ChatGPT, Gemini, Google AI Overviews and Google AI Mode answer the board's buyer questions. Search is Google's top 10 results for the keywords behind those questions. All combines the two, where Search is measured.

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured