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The most visible marketing automation tools in Germany, October 2026

October 2026 · 15 questions asked from Germany in German and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

43%of answers name it

Where engines disagree most

Mailchimp

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 61 , range 28–74
61
  • : score 61 · #1
 43% 20% None First reading
2 GetResponse PL New entry 60 , range 0–80
60
  • : score 60 · #2
 6% 2% None First reading
3 ActiveCampaign US New entry 52 , range 21–63
52
  • : score 52 · #3
 26% 15% None First reading
4 Mailchimp US New entry 52 , range 22–62
52
  • : score 52 · #4
 34% 8% None First reading
5 Brevo FR New entry 47 , range 23–65
47
  • : score 47 · #5
 28% 17% None First reading
6 Adobe Marketo US New entry 45 , range 0–79
45
  • : score 45 · #6
 4% 2% None First reading
7 Customer.io US New entry 38 , range 0–78
38
  • : score 38 · #7
 5% 2% None First reading
8 Drip US New entry 38 , range 0–77
38
  • : score 38 · #8
 3% 2% None First reading
9 Klaviyo US New entry 36 , range 5–54
36
  • : score 36 · #9
 13% 8% None First reading
10 Microsoft US New entry 36 , range 4–52
36
  • : score 36 · #10
 20% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

122 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 fitsmallbusiness.com Media 1.7% 1 of 4 1 Not read
2 homepage.eu Media 1.7% 1 of 4 1 Not read
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7 thedigitalprojectmanager.com Media 1.7% 1 of 4 1 Not read

The questions, and who wins each

QuestionLanguageWins it
Welche Marketing-Automation-Tools eignen sich am besten für kleine Teams? German ActiveCampaign, Brevo and HubSpot, tied
Wie können Marketingteams E-Mail-Kampagnen automatisieren? German Brevo
Wie kann ein Marketingteam E-Mails basierend auf den Aktionen von Kunden versenden? German HubSpot
Wie kann ich Leads vom ersten Kontakt bis zum Verkaufsabschluss nachverfolgen? German HubSpot
Sind für kleine Unternehmen manuelle E-Mail-Kampagnen oder Automatisierung besser? German No brand recommended
Ist es für B2B-Teams besser, Leads in Tabellen oder mithilfe von Automatisierung zu verwalten? German No brand recommended
Welche Alternativen zum manuellen E-Mail-Versand gibt es für kleine Teams? German Brevo
Welche Alternativen zu Tabellen gibt es, um Leads in B2B-Unternehmen nachzuverfolgen? German HubSpot
Ich führe ein kleines Unternehmen und möchte E-Mails automatisieren, ohne dafür einen technischen Spezialisten zu brauchen. German Brevo and MailerLite, tied
Ich bin für das Marketing in einem B2B-Unternehmen verantwortlich und brauche eine Möglichkeit, Leads nachzuverfolgen. German HubSpot

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured