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The most visible CRM tools in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

57%of answers name it

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 61 , range 46–83
61
  • : score 61 · #1
 57% 37% None First reading
2 Pipedrive US New entry 52 , range 36–78
52
  • : score 52 · #2
 47% 28% None First reading
3 Zoho CRM IN New entry 35 , range 26–70
35
  • : score 35 · #3
 31% 20% None First reading
4 Salesforce US New entry 31 , range 9–53
31
  • : score 31 · #4
 19% 2% None First reading
5 Microsoft Dynamics 365 US New entry 21 , range 0–76
21
  • : score 21 · #5
 3% 1% None First reading
6 Freshsales US New entry 20 , range 5–52
20
  • : score 20 · #6
 10% 6% None First reading
7 Salesflare BE New entry 17 , range 3–50
17
  • : score 17 · #7
 10% 4% None First reading
8 Brevo FR New entry 16 , range 4–51
16
  • : score 16 · #8
 9% 6% None First reading
9 monday CRM IL New entry 12 , range 3–50
12
  • : score 12 · #9
 9% 3% None First reading
= 10 HighLevel US New entry 11 , range 0–75
11
  • : score 11 · #10
 2% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

121 new entries

Drop-outs

No drop-outs.

Most cited sources

No answer cited a source of this type (Reference).

The questions, and who wins each

QuestionLanguageWins it
Qual è il miglior software CRM per le piccole imprese? Italian Pipedrive
Gestione delle relazioni con i clienti per le piccole imprese Italian HubSpot and Pipedrive, tied
Come può una piccola impresa tenere traccia delle conversazioni con i clienti? Italian HubSpot and Pipedrive, tied
Come posso evitare di perdere contatti commerciali dopo il primo contatto? Italian No brand recommended
Monitoraggio manuale delle vendite o CRM per i piccoli team? Italian HubSpot
Email e fogli di calcolo o CRM per i piccoli team di vendita? Italian HubSpot
Quali alternative ai fogli di calcolo ci sono per tenere traccia dei potenziali clienti? Italian HubSpot
Quali alternative ci sono alla gestione manuale dei clienti per le piccole imprese? Italian HubSpot and Pipedrive, tied
Ho un'azienda con cinque dipendenti. Quale CRM posso usare per gestire i clienti? Italian HubSpot, Pipedrive and Zoho CRM, tied
Coordino un team di vendita di tre persone e vorrei che tenessimo traccia dei nostri contatti. Italian HubSpot

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured