Heralded
Start free trial
Heralded

The most visible marketing automation tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

53%of answers name it

Most cited source

hubspot.com

23citations

From Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

MailerLite

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 67 , range 44–79
67
  • : score 67 · #1
 53% 30% First reading
2 Mailchimp US New entry 59 , range 33–72
59
  • : score 59 · #2
 44% 20% First reading
3 ActiveCampaign US New entry 56 , range 23–68
56
  • : score 56 · #3
 35% 22% First reading
4 Klaviyo US New entry 49 , range 11–59
49
  • : score 49 · #4
 24% 16% First reading
5 Brevo FR New entry 49 , range 21–61
49
  • : score 49 · #5
 23% 17% First reading
6 Omnisend LT New entry 38 , range 6–53
38
  • : score 38 · #6
 13% 10% First reading
7 MailerLite LT New entry 34 , range 13–56
34
  • : score 34 · #7
 15% 12% None First reading
8 Microsoft US New entry 32 , range 3–50
32
  • : score 32 · #8
 14% 2% None First reading
9 Constant Contact US New entry 30 , range 1–49
30
  • : score 30 · #9
 11% 4% None First reading
10 GetResponse PL New entry 29 , range 1–46
29
  • : score 29 · #10
 11% 2% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11Withheld. Run a full Snapshot to see it.
12 reddit.com Community 8.3% 3 of 4 4 0
13Withheld. Run a full Snapshot to see it.
14Withheld. Run a full Snapshot to see it.
15Withheld. Run a full Snapshot to see it.
16Withheld. Run a full Snapshot to see it.
17Withheld. Run a full Snapshot to see it.
18Withheld. Run a full Snapshot to see it.
19Withheld. Run a full Snapshot to see it.
20Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best marketing automation tools for small business marketing teams English ActiveCampaign, HubSpot and Mailchimp, tied
automate email campaigns for small business marketing teams English ActiveCampaign and MailerLite, tied
how can a small business send the right message to each customer English HubSpot and Mailchimp, tied
how to follow up with leads without sending each email by hand English Mailchimp
automated email campaigns vs manual email campaigns for small businesses English No brand recommended

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured