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The most visible marketing automation tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

48%of answers name it

Most cited source

reddit.com

3citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Mailchimp

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 62 , range 30–73
62
  • : score 62 · #1
 48% 19% None First reading
2 Mailchimp US New entry 46 , range 21–60
46
  • : score 46 · #2
 30% 10% None First reading
3 ActiveCampaign US New entry 37 , range 23–62
37
  • : score 37 · #3
 31% 12% None First reading
4 Microsoft US New entry 32 , range 2–49
32
  • : score 32 · #4
 15% 1% None First reading
5 Brevo FR New entry 27 , range 19–46
27
  • : score 27 · #5
 16% 13% None First reading
6 Klaviyo US New entry 26 , range 5–50
26
  • : score 26 · #6
 12% 6% None First reading
7 MailerLite LT New entry 22 , range 7–38
22
  • : score 22 · #7
 12% 8% None First reading
8 Salesforce Account Engagement US New entry 19 , range 4–48
19
  • : score 19 · #8
 13% 1% None First reading
9 Adobe Marketo US New entry 9 , range 0–50
9
  • : score 9 · #9
 2% 1% None First reading
10 Salesforce Marketing Cloud (Agentforce) US New entry 9 , range 4–27
9
  • : score 9 · #10
 11% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

124 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 reddit.com Community 5.0% 2 of 4 3 Not read
2 quora.com Community 1.7% 1 of 4 1 Not read
3 regio-business.nl Community 1.7% 1 of 4 1 Not read

The questions, and who wins each

QuestionLanguageWins it
Wat zijn de beste tools voor marketingautomatisering voor kleine teams? Dutch Brevo and HubSpot, tied
Hoe kunnen marketingteams e-mailcampagnes automatiseren? Dutch No brand recommended
Hoe kan een marketingteam e-mails versturen op basis van klantgedrag? Dutch No brand recommended
Hoe kan ik leads volgen vanaf het eerste contact tot aan een verkoop? Dutch No brand recommended
Zijn handmatige e-mailcampagnes of automatisering beter voor kleine bedrijven? Dutch No brand recommended
Is het voor B2B-teams beter om leads in spreadsheets bij te houden of automatisering te gebruiken? Dutch No brand recommended
Wat zijn voor kleine teams goede alternatieven voor handmatig e-mails versturen? Dutch MailerLite
Wat zijn voor B2B-bedrijven goede alternatieven voor spreadsheets om leads bij te houden? Dutch ActiveCampaign and HubSpot, tied
Ik heb een klein bedrijf en wil e-mails automatiseren zonder technische specialist. Dutch ActiveCampaign, Brevo and MailerLite, tied
Ik ben verantwoordelijk voor marketing bij een B2B-bedrijf en zoek een manier om leads bij te houden. Dutch HubSpot

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured