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The most visible marketing automation tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

48%of answers name it

Most cited source

hubspot.com

23citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Mailchimp

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 62 , range 30–73
62
  • : score 62 · #1
 48% 19% First reading
2 Mailchimp US New entry 46 , range 21–60
46
  • : score 46 · #2
 30% 10% None First reading
3 ActiveCampaign US New entry 37 , range 23–62
37
  • : score 37 · #3
 31% 12% None First reading
4 Microsoft US New entry 32 , range 2–49
32
  • : score 32 · #4
 15% 1% None First reading
5 Brevo FR New entry 27 , range 19–46
27
  • : score 27 · #5
 16% 13% None First reading
6 Klaviyo US New entry 26 , range 5–50
26
  • : score 26 · #6
 12% 6% None First reading
7 MailerLite LT New entry 22 , range 7–38
22
  • : score 22 · #7
 12% 8% None First reading
8 Salesforce Account Engagement US New entry 19 , range 4–48
19
  • : score 19 · #8
 13% 1% None First reading
9 Adobe Marketo US New entry 9 , range 0–50
9
  • : score 9 · #9
 2% 1% None First reading
10 Salesforce Marketing Cloud (Agentforce) US New entry 9 , range 4–27
9
  • : score 9 · #10
 11% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

124 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.com Brand site 18.3% 2 of 4 19 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8 zapier.com Vendor site 5.0% 1 of 4 3 0
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best marketing automation tools for small business marketing teams English ActiveCampaign, Brevo, HubSpot and Klaviyo, tied
automate email campaigns for small business marketing teams English ActiveCampaign, Brevo, HubSpot, Klaviyo and Mailchimp, tied
how can a small business send the right message to each customer English HubSpot and Mailchimp, tied
how to follow up with leads without sending each email by hand English ActiveCampaign and Mailchimp, tied
automated email campaigns vs manual email campaigns for small businesses English No brand recommended

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured