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The most visible marketing automation tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

48%of answers name it

Most cited source

hubspot.com

23citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Mailchimp

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
= 31 Webmecanik Automation FR New entry 0 , range 0–10
0
  • : score 0 · #31
 0% 0% None First reading
= 31 Xtremepush New entry 0 , range 0–10
0
  • : score 0 · #31
 0% 0% None First reading
= 31 Zoho Campaigns IN New entry 0 , range 0–10
0
  • : score 0 · #31
 3% 0% None First reading
= 31 Zymplify New entry 0 , range 0–10
0
  • : score 0 · #31
 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

124 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.com Brand site 18.3% 2 of 4 19 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7Withheld. Run a full Snapshot to see it.
8 zapier.com Vendor site 5.0% 1 of 4 3 0
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Wat zijn de beste tools voor marketingautomatisering voor kleine teams? Dutch Brevo and HubSpot, tied
Hoe kunnen marketingteams e-mailcampagnes automatiseren? Dutch No brand recommended
Hoe kan een marketingteam e-mails versturen op basis van klantgedrag? Dutch No brand recommended
Hoe kan ik leads volgen vanaf het eerste contact tot aan een verkoop? Dutch No brand recommended
Zijn handmatige e-mailcampagnes of automatisering beter voor kleine bedrijven? Dutch No brand recommended
Is het voor B2B-teams beter om leads in spreadsheets bij te houden of automatisering te gebruiken? Dutch No brand recommended
Wat zijn voor kleine teams goede alternatieven voor handmatig e-mails versturen? Dutch MailerLite
Wat zijn voor B2B-bedrijven goede alternatieven voor spreadsheets om leads bij te houden? Dutch ActiveCampaign and HubSpot, tied
Ik heb een klein bedrijf en wil e-mails automatiseren zonder technische specialist. Dutch ActiveCampaign, Brevo and MailerLite, tied
Ik ben verantwoordelijk voor marketing bij een B2B-bedrijf en zoek een manier om leads bij te houden. Dutch HubSpot

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured