Heralded
Start free trial
Heralded

The most visible marketing automation tools in Germany, October 2026

October 2026 · 15 questions asked from Germany in German and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

43%of answers name it

Most cited source

youtube.com

16citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

Mailchimp

1/4engines put it in their top three

Top three on ChatGPT, not on Google AI Mode, Gemini and Google AI Overviews

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
– Flodesk US Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– FluentCRM BD Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Freshworks US Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Friendly Automate CH Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– GetResponse PL Unranked Too few answers
–
  • : Unranked
 6% 2% None First reading
– Ghost SG Unranked Too few answers
–
  • : Unranked
 0% 0% First reading
– HighLevel US Unranked Too few answers
–
  • : Unranked
 1% 1% None First reading
– indigitall Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Infomail Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Insider SG Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 smartmail.io Vendor site 3.3% 1 of 4 1 2
12 adsby.co Vendor site 1.7% 1 of 4 1 Not read
13 advertal.de Consultancy 1.7% 1 of 4 1 Not read
14 brandreach.at Consultancy 1.7% 1 of 4 1 Not read
15 businesswith.com Review site 1.7% 1 of 4 1 Not read
16 capterra.com Review site 1.7% 1 of 4 1 Not read
17 cizaconsulting.de Consultancy 1.7% 1 of 4 1 Not read
18 cleverpush.com Vendor site 1.7% 1 of 4 1 Not read
19 clicks.digital Consultancy 1.7% 1 of 4 1 Not read
20 clickup.com Vendor site 1.7% 1 of 4 1 Not read

The questions, and who wins each

QuestionLanguageWins it
best marketing automation tools for small business marketing teams English ActiveCampaign and Brevo, tied
automate email campaigns for small business marketing teams English ActiveCampaign and Brevo, tied
how can a small business send the right message to each customer English No brand recommended
how to follow up with leads without sending each email by hand English HubSpot and Mailchimp, tied
automated email campaigns vs manual email campaigns for small businesses English No brand recommended

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured