The most visible CRM tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

62%of answers name it

Most cited source

youtube.com

30citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
– Jetpack CRM GB Unranked Too few answers
–
  • : Unranked
1% 0% None First reading
– Joyus ConvergeHub Sales CRM US Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Karlia Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Keap US Unranked Too few answers
–
  • : Unranked
2% 0% None First reading
– Koban FR Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Kommo RU Unranked Too few answers
–
  • : Unranked
1% 1% None First reading
– Kustomer US Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Less Annoying CRM US Unranked Too few answers
–
  • : Unranked
2% 1% First reading
– Maximizer CA Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Medians CRM AI-Powered Laravel System Unranked Too few answers
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 20.0% 2 of 4 25 Not read
2 linkedin.com Social 3.3% 1 of 4 6 Not read
3 reddit.com Community 8.3% 3 of 4 5 Not read
4 google.com Vendor site 6.7% 1 of 4 3 2
5 innowise.com Consultancy 6.7% 2 of 4 1 6
6 recursosparapymes.com Media 6.7% 2 of 4 1 17
7 emailtooltester.com Consultancy 5.0% 1 of 4 1 8
8 evaluaria.es Media 5.0% 1 of 4 1 15
9 hackceleration.com Consultancy 5.0% 3 of 4 2 6
10 opentix.es Consultancy 5.0% 2 of 4 1 4

The questions, and who wins each

QuestionLanguageWins it
¿Cuál es el mejor software CRM para pequeñas empresas? Spanish HubSpot, Pipedrive and Zoho CRM, tied
Gestión de las relaciones con los clientes para pequeñas empresas Spanish HubSpot, Pipedrive, Salesforce and Zoho CRM, tied
¿Cómo puede una pequeña empresa hacer un seguimiento de las conversaciones con sus clientes? Spanish HubSpot
¿Cómo puedo evitar perder oportunidades de venta después del primer contacto? Spanish HubSpot
Seguimiento manual de ventas o CRM para equipos pequeños Spanish HubSpot
Correos electrónicos y hojas de cálculo o CRM para equipos de ventas pequeños Spanish HubSpot and Pipedrive, tied
Alternativas a las hojas de cálculo para hacer un seguimiento de los clientes potenciales Spanish Pipedrive
Alternativas al seguimiento manual de clientes para pequeñas empresas Spanish HubSpot
Tengo una empresa de cinco personas. ¿Qué CRM puedo usar para gestionar a mis clientes? Spanish HubSpot and Pipedrive, tied
Dirijo un equipo de ventas de tres personas y queremos hacer un seguimiento de nuestros contactos. Spanish HubSpot and Pipedrive, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured