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The most visible travel and expense tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Where engines disagree most

Ramp

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Zoho Expense IN New entry 37 , range 25–66
37
  • : score 37 · #1
 30% 18% None First reading
2 SAP Concur US New entry 35 , range 24–63
35
  • : score 35 · #2
 31% 13% None First reading
3 Expensify US New entry 33 , range 23–62
33
  • : score 33 · #3
 30% 12% None First reading
4 Navan US New entry 31 , range 23–57
31
  • : score 31 · #4
 29% 11% None First reading
5 TravelPerk ES New entry 28 , range 22–47
28
  • : score 28 · #5
 25% 10% None First reading
6 Xero Expenses NZ New entry 28 , range 21–54
28
  • : score 28 · #6
 29% 4% None First reading
7 Spendesk FR New entry 24 , range 14–49
24
  • : score 24 · #7
 18% 7% None First reading
8 Ramp US New entry 24 , range 10–52
24
  • : score 24 · #8
 17% 4% None First reading
9 Pleo DK New entry 23 , range 15–42
23
  • : score 23 · #9
 15% 9% None First reading
10 Wise Business GB New entry 21 , range 6–42
21
  • : score 21 · #10
 15% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

127 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 softwareworld.co Media 3.3% 1 of 4 2 Not read
2 backpackingwithabook.com Media 1.7% 1 of 4 1 Not read
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7 growthbusiness.co.uk Media 1.7% 1 of 4 1 Not read
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10 responsiblebudget.org Media 1.7% 1 of 4 1 Not read

The questions, and who wins each

QuestionLanguageWins it
What’s the best travel expense software for small businesses? English Zoho Expense
Travel expense management for sales teams English Navan, TravelPerk, Pleo, SAP Concur, TravelPerk, Webexpenses and Zoho Expense, tied
How can employees spend less time filing travel expense reports? English Expensify, Navan, SAP Concur, TravelPerk and Zoho Expense, tied
How can I track employee expenses on business trips? English Expensify and Zoho Expense, tied
Travel booking software vs. expense management for companies English Expensify, Navan, TravelPerk, SAP Concur and TravelPerk, tied
Expense reporting apps vs. spreadsheets for travel expenses English SAP Concur and Zoho Expense, tied
Alternatives to employees booking their own business travel English Gray Dawes Travel, Navan, TravelPerk and TravelPerk, tied
Alternatives to paper expense reports for a small business English Zoho Expense
I’m an operations manager at a 20-person company. How can I track business travel and expenses? English Zoho Expense
I manage a sales team that travels often. How can I control our travel budget? English SAP Concur

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured