The most visible marketing automation tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

48%of answers name it

Most cited source

youtube.com

11citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

ActiveCampaign

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
– Flexmail Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Flodesk US Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– FluentCRM BD Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Freshworks US Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Friendly Automate CH Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– GetResponse PL Unranked Too few answers
–
  • : Unranked
0% 0% First reading
– Ghost SG Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– HighLevel US Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– indigitall Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Infomail Unranked Too few answers
–
  • : Unranked
0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 monday.com Vendor site 3.3% 2 of 4 2 Not read
12 salesflare.com Vendor site 1.7% 1 of 4 2 Not read
13 tajo.io Vendor site 3.3% 1 of 4 2 Not read
14 tomba.io Vendor site 3.3% 1 of 4 2 Not read
15 trackstack.tech Media 3.3% 1 of 4 1 8
16 ackyshine.com Consultancy 1.7% 1 of 4 1 Not read
17 airtable.com Vendor site 1.7% 1 of 4 1 Not read
18 andaluciatrade.es Regulator 1.7% 1 of 4 1 Not read
19 arsys.es Vendor site 1.7% 1 of 4 1 Not read
20 bestautomationtoolsforbusiness.com Media 1.7% 1 of 4 1 Not read

The questions, and who wins each

QuestionLanguageWins it
¿Cuáles son las mejores herramientas de automatización de marketing para equipos pequeños? Spanish Brevo
¿Cómo pueden los equipos de marketing automatizar sus campañas de email? Spanish Mailchimp
¿Cómo puede un equipo de marketing enviar emails en función de las acciones de sus clientes? Spanish No brand recommended
¿Cómo puedo hacer un seguimiento de los leads desde el primer contacto hasta la venta? Spanish HubSpot
Para una pequeña empresa, ¿es mejor enviar campañas de email manualmente o automatizarlas? Spanish Brevo, HubSpot and Mailchimp, tied
Para los equipos B2B, ¿es mejor hacer un seguimiento de los leads con hojas de cálculo o automatizarlo? Spanish No brand recommended
¿Qué alternativas hay a enviar emails manualmente para equipos pequeños? Spanish ActiveCampaign, Brevo, Mailchimp and MailerLite, tied
¿Qué alternativas hay a las hojas de cálculo para hacer un seguimiento de los leads en empresas B2B? Spanish HubSpot
Tengo una pequeña empresa y quiero automatizar los emails sin necesitar a un especialista técnico. Spanish MailerLite
Me encargo del marketing en una empresa B2B y necesito una forma de hacer un seguimiento de los leads. Spanish HubSpot

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured