Heralded
Start free trial
Heralded

The most visible marketing automation tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

48%of answers name it

Most cited source

hubspot.com

15citations

From ChatGPT

Where engines disagree most

ActiveCampaign

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
– Systeme.io Unranked Too few answers
–
  • : Unranked
 1% 0% None First reading
– Teenvío Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Ternair Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– theMarketer RO Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Twilio SendGrid US Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– VerticalResponse Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– VOXmail Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Webmecanik Automation FR Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Xtremepush Unranked Too few answers
–
  • : Unranked
 0% 0% None First reading
– Zoho Campaigns IN Unranked Too few answers
–
  • : Unranked
 1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11 reddit.com Community 6.7% 1 of 4 5 Not read
12Withheld. Run a full Snapshot to see it.
13Withheld. Run a full Snapshot to see it.
14Withheld. Run a full Snapshot to see it.
15Withheld. Run a full Snapshot to see it.
16 aepd.es Regulator 1.7% 1 of 4 2 Not read
17Withheld. Run a full Snapshot to see it.
18Withheld. Run a full Snapshot to see it.
19Withheld. Run a full Snapshot to see it.
20Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best marketing automation tools for small business marketing teams English ActiveCampaign, Brevo, HubSpot and Klaviyo, tied
automate email campaigns for small business marketing teams English ActiveCampaign, Brevo and Mailchimp, tied
how can a small business send the right message to each customer English No brand recommended
how to follow up with leads without sending each email by hand English Brevo and Mailchimp, tied
automated email campaigns vs manual email campaigns for small businesses English No brand recommended

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured