The most visible marketing automation tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

48%of answers name it

Most cited source

youtube.com

11citations

From Google AI Mode and Google AI Overviews

Where engines disagree most

ActiveCampaign

2/4engines put it in their top three

Top three on Google AI Mode and Gemini, not on Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
– Oracle Eloqua CA Unranked Too few answers
–
  • : Unranked
2% 1% First reading
– Ortto AU Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Plezi Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Positive User Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Quentn Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Rapidmail DE Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– rdcom Unranked Too few answers
–
  • : Unranked
0% 0% None First reading
– Robly US Unranked Too few answers
–
  • : Unranked
1% 0% None First reading
– SALESmanago Unranked Too few answers
–
  • : Unranked
1% 0% None First reading
– SAP Emarsys Unranked Too few answers
–
  • : Unranked
1% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 youtube.com Social 8.3% 2 of 4 11 Not read
2 pipedrive.com Vendor site 6.7% 2 of 4 6 1
3 linkedin.com Social 8.3% 1 of 4 5 Not read
4 reddit.com Community 6.7% 1 of 4 5 Not read
5 toolradar.com Review site 5.0% 1 of 4 3 25
6 fitsmallbusiness.com Media 5.0% 1 of 4 1 12
7 techradar.com Media 1.7% 1 of 4 3 Not read
8 aepd.es Regulator 1.7% 1 of 4 2 Not read
9 attio.com Vendor site 1.7% 1 of 4 2 Not read
10 comsentido.es Consultancy 3.3% 1 of 4 2 Not read

The questions, and who wins each

QuestionLanguageWins it
best marketing automation tools for small business marketing teams English ActiveCampaign, Brevo, HubSpot and Klaviyo, tied
automate email campaigns for small business marketing teams English ActiveCampaign, Brevo and Mailchimp, tied
how can a small business send the right message to each customer English No brand recommended
how to follow up with leads without sending each email by hand English Brevo and Mailchimp, tied
automated email campaigns vs manual email campaigns for small businesses English No brand recommended

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured