Leader
51%of answers name it
The most visible CRM tools in United Kingdom, October 2026
AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.
Most cited source
9citations
From Google AI Overviews
Where engines disagree most
They agree
Every engine names the same top three.
Brands
| Rank | Brand | Rank change | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|
| – | ChetsCRM | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 1% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | ClientNest | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 1% | 1% | | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
This month's moves
First reading. No comparable previous month yet.
Biggest risers
No clear rise.
Biggest fallers
No clear fall.
New entries
Drop-outs
No drop-outs.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 1 | | Social | 8.3% | 1 of 4 | 8 | Not read |
| 2 | | Community | 10.0% | 2 of 4 | 7 | Not read |
| 3 | | Social | 5.0% | 1 of 4 | 4 | Not read |
| 4 | | Media | 6.7% | 1 of 4 | 1 | 8 |
| 5 | | Social | 5.0% | 1 of 4 | 4 | Not read |
| 6 | | Media | 5.0% | 2 of 4 | 2 | 13 |
| 7 | | Media | 6.7% | 2 of 4 | 2 | 11 |
| 8 | | Review site | 5.0% | 1 of 4 | 2 | Not read |
| 9 | | Review site | 5.0% | 1 of 4 | 1 | 9 |
| 10 | | Consultancy | 5.0% | 1 of 4 | 1 | 7 |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| What’s the best CRM software for small businesses? | English | |
| Customer relationship management for small businesses | English | |
| How can a small business keep track of conversations with customers? | English | |
| How can I keep from losing leads after the first contact? | English | |
| Manual sales tracking vs. CRM for small teams | English | No brand recommended |
| Emails and spreadsheets vs. CRM for small sales teams | English | |
| Alternatives to spreadsheets for tracking leads | English | |
| Alternatives to manually keeping track of customers for small businesses | English | |
| I own a five-person business. What CRM can I use to manage customers? | English | |
| I lead a three-person sales team and want us to track our contacts. | English | |
Each engine's top three
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Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.