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The most visible CRM tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

62%of answers name it

Most cited source

esic.edu

1citations

From Google AI Overviews

Where engines disagree most

They agree

Every engine names the same top three.

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 77 , range 49–86
77
  • : score 77 · #1
 62% 43% None First reading
2 Pipedrive US New entry 61 , range 39–80
61
  • : score 61 · #2
 49% 33% None First reading
3 Zoho CRM IN New entry 54 , range 29–74
54
  • : score 54 · #3
 40% 23% None First reading
4 Salesforce US New entry 43 , range 15–57
43
  • : score 43 · #4
 21% 9% None First reading
5 Zendesk Sell US New entry 42 , range 0–75
42
  • : score 42 · #5
 5% 2% None First reading
6 Copper US New entry 26 , range 0–74
26
  • : score 26 · #6
 3% 2% None First reading
7 Less Annoying CRM US New entry 23 , range 0–73
23
  • : score 23 · #7
 2% 1% None First reading
= 8 Apptivo US New entry 21 , range 0–73
21
  • : score 21 · #8
 1% 1% None First reading
= 8 Creatio US New entry 21 , range 0–73
21
  • : score 21 · #8
 1% 1% None First reading
10 Microsoft Dynamics 365 US New entry 16 , range 0–72
16
  • : score 16 · #10
 1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

124 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 esic.edu Reference 1.7% 1 of 4 1 Not read

The questions, and who wins each

QuestionLanguageWins it
best crm software for small business sales teams English HubSpot and Zoho CRM, tied
crm tools for independent consultants to track client relationships English HubSpot and Pipedrive, tied
how can a small business keep track of customer conversations English Agile CRM, HighLevel, HubSpot, Intercom and Kommo, tied
how to follow up with sales leads before they go cold English No brand recommended
spreadsheets vs crm software for small sales teams English Pipedrive

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured