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The most visible CRM tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

63%of answers name it

Where engines disagree most

Teamleader

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 73 , range 48–82
73
  • : score 73 · #1
 63% 31% None First reading
2 Pipedrive US New entry 63 , range 41–80
63
  • : score 63 · #2
 53% 31% None First reading
3 Zoho CRM IN New entry 42 , range 25–67
42
  • : score 42 · #3
 30% 19% None First reading
4 Salesforce US New entry 42 , range 8–53
42
  • : score 42 · #4
 18% 6% None First reading
5 Microsoft Dynamics 365 US New entry 32 , range 2–74
32
  • : score 32 · #5
 6% 1% None First reading
6 Zendesk Sell US New entry 30 , range 0–74
30
  • : score 30 · #6
 4% 1% None First reading
7 Teamleader BE New entry 25 , range 15–55
25
  • : score 25 · #7
 16% 9% None First reading
8 Brevo FR New entry 20 , range 0–73
20
  • : score 20 · #8
 2% 0% None First reading
9 Freshsales US New entry 15 , range 2–48
15
  • : score 15 · #9
 7% 4% None First reading
10 monday CRM IL New entry 14 , range 3–48
14
  • : score 14 · #10
 9% 3% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

121 new entries

Drop-outs

No drop-outs.

Most cited sources

No answer cited a source of this type (Reference).

The questions, and who wins each

QuestionLanguageWins it
Wat is de beste CRM-software voor kleine bedrijven? Dutch HubSpot and Pipedrive, tied
Klantrelatiebeheer voor kleine bedrijven Dutch HubSpot, Odoo, Pipedrive, Teamleader, YouBaze CRM and Zoho CRM, tied
Hoe kan een klein bedrijf gesprekken met klanten bijhouden? Dutch HubSpot
Hoe voorkom ik dat ik leads kwijtraak na het eerste contact? Dutch No brand recommended
Handmatige verkoopregistratie of een CRM voor kleine teams? Dutch Pipedrive
E-mails en spreadsheets of een CRM voor kleine salesteams? Dutch HubSpot and Pipedrive, tied
Alternatieven voor spreadsheets om leads bij te houden Dutch HubSpot and Pipedrive, tied
Alternatieven voor het handmatig bijhouden van klanten voor kleine bedrijven Dutch HubSpot
Ik heb een bedrijf met vijf medewerkers. Welk CRM kan ik gebruiken om mijn klanten te beheren? Dutch Pipedrive
Ik geef leiding aan een salesteam van drie personen en wil dat we onze contacten bijhouden. Dutch HubSpot, Pipedrive and Zoho CRM, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured