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The most visible CRM tools in Netherlands, October 2026

October 2026 · 15 questions asked from Netherlands in Dutch and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

63%of answers name it

Most cited source

hubspot.com

22citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Teamleader

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
11 Salesflare BE New entry 14 , range 4–50
14
  • : score 14 · #11
 10% 3% First reading
12 Bitrix24 US New entry 14 , range 0–73
14
  • : score 14 · #12
 1% 0% None First reading
13 AFAS Software New entry 14 , range 0–73
14
  • : score 14 · #13
 2% 0% None First reading
14 PerfectView NL New entry 13 , range 0–73
13
  • : score 13 · #14
 3% 0% None First reading
15 Insightly US New entry 10 , range 0–73
10
  • : score 10 · #15
 3% 1% None First reading
16 Intercom US New entry 10 , range 0–73
10
  • : score 10 · #16
 3% 1% None First reading
17 Odoo BE New entry 9 , range 0–72
9
  • : score 9 · #17
 3% 1% None First reading
18 ActiveCampaign US New entry 7 , range 1–44
7
  • : score 7 · #18
 4% 1% First reading
19 Bigin IN New entry 7 , range 1–46
7
  • : score 7 · #19
 4% 3% None First reading
= 20 Act! US New entry 7 , range 0–72
7
  • : score 7 · #20
 1% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

121 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.com Brand site 23.3% 2 of 4 13 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 salesflare.com Brand site 13.3% 3 of 4 2 9
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Wat is de beste CRM-software voor kleine bedrijven? Dutch HubSpot and Pipedrive, tied
Klantrelatiebeheer voor kleine bedrijven Dutch HubSpot, Odoo, Pipedrive, Teamleader, YouBaze CRM and Zoho CRM, tied
Hoe kan een klein bedrijf gesprekken met klanten bijhouden? Dutch HubSpot
Hoe voorkom ik dat ik leads kwijtraak na het eerste contact? Dutch No brand recommended
Handmatige verkoopregistratie of een CRM voor kleine teams? Dutch Pipedrive
E-mails en spreadsheets of een CRM voor kleine salesteams? Dutch HubSpot and Pipedrive, tied
Alternatieven voor spreadsheets om leads bij te houden Dutch HubSpot and Pipedrive, tied
Alternatieven voor het handmatig bijhouden van klanten voor kleine bedrijven Dutch HubSpot
Ik heb een bedrijf met vijf medewerkers. Welk CRM kan ik gebruiken om mijn klanten te beheren? Dutch Pipedrive
Ik geef leiding aan een salesteam van drie personen en wil dat we onze contacten bijhouden. Dutch HubSpot, Pipedrive and Zoho CRM, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured