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The most visible CRM tools in France, October 2026

October 2026 · 15 questions asked from France in French and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

61%of answers name it

Most cited source

hubspot.fr

21citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Axonaut

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot US New entry 76 , range 44–84
76
  • : score 76 · #1
 61% 35% First reading
2 Pipedrive US New entry 60 , range 38–79
60
  • : score 60 · #2
 52% 27% First reading
3 Zoho CRM IN New entry 50 , range 22–64
50
  • : score 50 · #3
 28% 15% First reading
4 Microsoft Dynamics 365 US New entry 39 , range 0–78
39
  • : score 39 · #4
 2% 2% None First reading
5 Sellsy FR New entry 38 , range 19–58
38
  • : score 38 · #5
 21% 11% First reading
6 Bitrix24 US New entry 34 , range 0–76
34
  • : score 34 · #6
 4% 1% None First reading
7 Axonaut FR New entry 34 , range 16–57
34
  • : score 34 · #7
 17% 12% First reading
8 Agile CRM US New entry 33 , range 0–77
33
  • : score 33 · #8
 2% 2% First reading
9 monday CRM IL New entry 32 , range 3–51
32
  • : score 32 · #9
 13% 5% First reading
10 noCRM.io FR New entry 32 , range 6–53
32
  • : score 32 · #10
 12% 8% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

123 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.fr Vendor site 21.7% 2 of 4 14 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4 hubspot.com Brand site 8.3% 1 of 4 8 1
5Withheld. Run a full Snapshot to see it.
6 reddit.com Community 10.0% 3 of 4 8 Not read
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best crm software for small business sales teams English HubSpot, Pipedrive and Zoho CRM, tied
crm tools for independent consultants to track client relationships English Copper, folk and Pipedrive, tied
how can a small business keep track of customer conversations English HubSpot
how to follow up with sales leads before they go cold English No brand recommended
spreadsheets vs crm software for small sales teams English HubSpot and Pipedrive, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured