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The most visible CRM tools in France, October 2026

October 2026 · 15 questions asked from France in French and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

61%of answers name it

Most cited source

hubspot.fr

21citations

From Google AI Overviews and ChatGPT

Where engines disagree most

Axonaut

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
= 36 YellowBox CRM FR New entry 0 , range 0–72
0
  • : score 0 · #36
 3% 0% None First reading
= 36 Zarina CRM New entry 0 , range 0–72
0
  • : score 0 · #36
 0% 0% None First reading
= 36 Zimplu CRM RO New entry 0 , range 0–72
0
  • : score 0 · #36
 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

123 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.fr Vendor site 21.7% 2 of 4 14 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4 hubspot.com Brand site 8.3% 1 of 4 8 1
5Withheld. Run a full Snapshot to see it.
6 reddit.com Community 10.0% 3 of 4 8 Not read
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Quel est le meilleur logiciel CRM pour les petites entreprises ? French Axonaut
La gestion de la relation client pour les petites entreprises French Axonaut, HubSpot, Pipedrive, Sellsy and Zoho CRM, tied
Comment une petite entreprise peut-elle suivre ses échanges avec ses clients ? French HubSpot
Comment éviter de perdre des prospects après un premier contact ? French No brand recommended
Suivi manuel des ventes ou CRM pour les petites équipes ? French HubSpot and Pipedrive, tied
E-mails et tableurs ou CRM pour les petites équipes commerciales ? French HubSpot and Pipedrive, tied
Quelles alternatives aux tableurs pour suivre les prospects ? French HubSpot and noCRM.io, tied
Quelles alternatives au suivi manuel des clients pour les petites entreprises ? French Brevo
J’ai une entreprise de cinq personnes. Quel CRM puis-je utiliser pour gérer mes clients ? French HubSpot
Je dirige une équipe commerciale de trois personnes et je voudrais que nous suivions nos contacts. French HubSpot

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured