Leader
30%of answers name it
The most visible travel and expense tools in United Kingdom, October 2026
AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.
Brands
| Rank | Brand | Rank change | Heralded Score | Score trend | Mentioned | Recommended | By engine | Mentioned by | Change |
|---|---|---|---|---|---|---|---|---|---|
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 2% | 0% | | First reading | |
| – | | Unranked | Too few answers | –
| 2% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | FlyExpense | Unranked | Too few answers | –
| 0% | 0% | None | First reading | |
| – | | Unranked | Too few answers | –
| 1% | 1% | None | First reading |
“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.
This month's moves
First reading. No comparable previous month yet.
Biggest risers
No clear rise.
Biggest fallers
No clear fall.
New entries
Drop-outs
No drop-outs.
Most cited sources
| Rank | Source | Type | Cited in | Engines | Pages cited | Brands its pages mention |
|---|---|---|---|---|---|---|
| 11 | | Vendor site | 3.3% | 1 of 4 | 1 | 5 |
| 12 | | Review site | 3.3% | 1 of 4 | 2 | Not read |
| 13 | | Industry authority | 3.3% | 2 of 4 | 1 | 17 |
| 14 | | Review site | 3.3% | 2 of 4 | 2 | Not read |
| 15 | | Consultancy | 3.3% | 2 of 4 | 1 | Not read |
| 16 | | Vendor site | 3.3% | 1 of 4 | 1 | 8 |
| 17 | | Social | 3.3% | 1 of 4 | 2 | Not read |
| 18 | | Vendor site | 3.3% | 1 of 4 | 1 | 4 |
| 19 | | Vendor site | 3.3% | 2 of 4 | 2 | Not read |
| 20 | | Review site | 3.3% | 1 of 4 | 1 | 18 |
The questions, and who wins each
| Question | Language | Wins it |
|---|---|---|
| What’s the best travel expense software for small businesses? | English | |
| Travel expense management for sales teams | English | |
| How can employees spend less time filing travel expense reports? | English | |
| How can I track employee expenses on business trips? | English | |
| Travel booking software vs. expense management for companies | English | |
| Expense reporting apps vs. spreadsheets for travel expenses | English | |
| Alternatives to employees booking their own business travel | English | |
| Alternatives to paper expense reports for a small business | English | |
| I’m an operations manager at a 20-person company. How can I track business travel and expenses? | English | |
| I manage a sales team that travels often. How can I control our travel budget? | English | |
Each engine's top three
Google AI Mode
Gemini
- 1
Zoho Expense
- = 2
Expensify
- = 2
Navan
Google AI Overviews
- = 1
- = 1
- = 1
SAP Concur
ChatGPT
- 1
- 2
- 3
TravelPerk
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Method
For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.