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The most visible travel and expense tools in Spain, October 2026

October 2026 · 15 questions asked from Spain in Spanish and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

perk.com

16citations

From Google AI Mode, Gemini, Google AI Overviews and ChatGPT

Where engines disagree most

TravelPerk

1/4engines put it in their top three

Top three on Google AI Overviews, not on Google AI Mode, Gemini and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 TravelPerk ES New entry 32 , range 20–54
32
  • : score 32 · #1
 21% 10% First reading
2 Expensify US New entry 30 , range 22–55
30
  • : score 30 · #2
 28% 10% First reading
3 Zoho Expense IN New entry 27 , range 20–53
27
  • : score 27 · #3
 20% 11% First reading
4 SAP Concur US New entry 27 , range 21–46
27
  • : score 27 · #4
 23% 11% First reading
5 Navan US New entry 27 , range 22–43
27
  • : score 27 · #5
 24% 12% First reading
6 Pleo DK New entry 26 , range 20–44
26
  • : score 26 · #6
 21% 11% First reading
7 Spendesk FR New entry 24 , range 19–42
24
  • : score 24 · #7
 20% 7% First reading
8 Ramp US New entry 18 , range 5–33
18
  • : score 18 · #8
 12% 3% First reading
9 okticket New entry 16 , range 4–36
16
  • : score 16 · #9
 9% 6% None First reading
10 Expedia US New entry 16 , range 0–70
16
  • : score 16 · #10
 3% 0% First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

130 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 perk.com Brand site 16.7% 4 of 4 8 15
2Withheld. Run a full Snapshot to see it.
3 pleo.io Brand site 20.0% 3 of 4 8 12
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6Withheld. Run a full Snapshot to see it.
7 concur.es Vendor site 6.7% 2 of 4 6 1
8Withheld. Run a full Snapshot to see it.
9 concur.com Brand site 10.0% 4 of 4 4 6
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best travel and expense software for small businesses English Expensify and Zoho Expense, tied
business travel booking and expense tracking for finance teams English Navan and SAP Concur, tied
how can a small business track employee travel spending English Expensify and Navan, tied
how to reimburse employees for business travel expenses English No brand recommended
centralized travel booking vs employee-paid bookings for small businesses English Booking.com for Business, TravelPerk and TravelPerk, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured