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The most visible sales engagement tools in United Kingdom, October 2026

October 2026 · 15 questions asked from United Kingdom in English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

hubspot.com

37citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

Salesloft

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot Sales Hub US New entry 68 , range 36–76
68
  • : score 68 · #1
 49% 25% First reading
2 Salesloft US New entry 44 , range 15–55
44
  • : score 44 · #2
 19% 11% First reading
3 Apollo US New entry 43 , range 21–58
43
  • : score 43 · #3
 21% 15% First reading
4 Outreach US New entry 40 , range 6–53
40
  • : score 40 · #4
 16% 8% First reading
5 Salesforce Sales Engagement US New entry 32 , range 15–54
32
  • : score 32 · #5
 22% 4% None First reading
6 Reply.io CA New entry 31 , range 3–49
31
  • : score 31 · #6
 11% 6% First reading
7 Mixmax US New entry 21 , range 4–49
21
  • : score 21 · #7
 9% 6% First reading
8 ZoomInfo Engage US New entry 16 , range 4–46
16
  • : score 16 · #8
 13% 1% First reading
9 Instantly US New entry 16 , range 3–47
16
  • : score 16 · #9
 9% 3% None First reading
10 lemlist FR New entry 14 , range 1–45
14
  • : score 14 · #10
 5% 3% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
11Withheld. Run a full Snapshot to see it.
12Withheld. Run a full Snapshot to see it.
13Withheld. Run a full Snapshot to see it.
14 salesloft.com Brand site 6.7% 2 of 4 2 1
15Withheld. Run a full Snapshot to see it.
16Withheld. Run a full Snapshot to see it.
17Withheld. Run a full Snapshot to see it.
18 mixmax.com Brand site 5.0% 2 of 4 2 3
19Withheld. Run a full Snapshot to see it.
20 salesbread.com Consultancy 5.0% 2 of 4 2 4

The questions, and who wins each

QuestionLanguageWins it
Best sales engagement platforms for sales teams English HubSpot Sales Hub
Sales outreach automation for sales teams English Apollo and HubSpot Sales Hub, tied
How can a sales team reach more prospects? English Salesloft and Zendesk Sell, tied
How do I follow up with leads after the first email? English No brand recommended
Sales email automation vs. manual outreach for sales teams English HeyReach, Instantly and Smartlead, tied
Phone calls vs. emails for sales teams prospecting English No brand recommended
Alternatives to manual lead outreach for sales teams English AiSDR, Apollo, HubSpot Sales Hub, Regie.ai and Salesforce Sales Engagement, tied
Alternatives to spreadsheets for tracking leads English HubSpot Sales Hub
I lead a 5-person sales team. How can I automate lead follow-up? English HubSpot Sales Hub
I’m a sales manager at a small company. How do I organize email and phone outreach? English HubSpot Sales Hub

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured