The most visible sales engagement tools in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Most cited source

hubspot.com

37citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

Outreach

1/4engines put it in their top three

Top three on Google AI Mode, not on Gemini, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 HubSpot Sales Hub US New entry 74 , range 62–81
74
  • : score 74 · #1
80% 43% First reading
2 Apollo US New entry 38 , range 31–48
38
  • : score 38 · #2
28% 19% First reading
3 Salesforce Sales Engagement US New entry 34 , range 21–43
34
  • : score 34 · #3
29% 7% First reading
4 lemlist FR New entry 30 , range 8–39
30
  • : score 30 · #4
15% 12% First reading
5 Salesforce Agentforce Sales US New entry 19 , range 7–36
19
  • : score 19 · #5
18% 2% First reading
6 Outreach US New entry 19 , range 7–36
19
  • : score 19 · #6
18% 2% First reading
7 Salesloft US New entry 17 , range 6–35
17
  • : score 17 · #7
16% 2% First reading
8 Instantly US New entry 10 , range 4–34
10
  • : score 10 · #8
12% 3% First reading
9 Reply.io CA New entry 8 , range 3–33
8
  • : score 8 · #9
9% 4% First reading
10 ZoomInfo / GTM Workspace US New entry 8 , range 3–32
8
  • : score 8 · #10
10% 2% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.com Brand site 26.7% 3 of 4 31 5
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 lemlist.com Brand site 6.7% 2 of 4 5 1
7 reddit.com Community 10.0% 2 of 4 7 Not read
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
best sales engagement software for small sales teams English HubSpot Sales Hub
automate sales outreach for small sales teams English HubSpot Sales Hub
how can a sales rep follow up with more prospects English No brand recommended
how to keep track of sales emails and calls English HubSpot Sales Hub
email outreach vs phone outreach for small sales teams English No brand recommended

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured