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The most visible e-commerce platforms in Italy, October 2026

October 2026 · 15 questions asked from Italy in Italian and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

Shopify

74%of answers name it

Most cited source

etsy.com

4citations

From ChatGPT

Where engines disagree most

Squarespace Commerce

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
1 Shopify CA New entry 81 , range 65–88
81
  • : score 81 · #1
 74% 40% None First reading
2 WooCommerce US New entry 74 , range 49–83
74
  • : score 74 · #2
 60% 33% None First reading
3 Magento US New entry 70 , range 0–81
70
  • : score 70 · #3
 7% 2% None First reading
4 Wix eCommerce IL New entry 51 , range 28–73
51
  • : score 51 · #4
 35% 25% None First reading
5 Gumroad US New entry 46 , range 0–78
46
  • : score 46 · #5
 2% 2% None First reading
6 Adobe Commerce US New entry 40 , range 0–78
40
  • : score 40 · #6
 2% 2% None First reading
7 SumUp Online Store GB New entry 38 , range 0–76
38
  • : score 38 · #7
 6% 2% None First reading
8 PrestaShop FR New entry 35 , range 4–52
35
  • : score 35 · #8
 13% 8% None First reading
9 BigCommerce US New entry 32 , range 7–50
32
  • : score 32 · #9
 14% 4% None First reading
10 Subbly GB New entry 28 , range 0–75
28
  • : score 28 · #10
 1% 1% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

99 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 etsy.com Vendor site 5.0% 1 of 4 3 2
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 ikyber.com Vendor site 1.7% 1 of 4 2 Not read
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9Withheld. Run a full Snapshot to see it.
10Withheld. Run a full Snapshot to see it.

The questions, and who wins each

QuestionLanguageWins it
Quali sono le migliori piattaforme e-commerce per piccoli negozi in Italia? Italian Wix eCommerce and WooCommerce, tied
Come posso creare un negozio online per una piccola attività? Italian WooCommerce
Come può una piccola attività vendere prodotti online senza avere un negozio fisico? Italian Shopify
Come posso aprire un negozio online per vendere i miei prodotti? Italian Shopify
Come può un produttore locale ricevere ordini online? Italian No brand recommended
Per una piccola attività è meglio usare un template per il negozio online o realizzarlo su misura? Italian No brand recommended
Quali alternative ci sono alla gestione degli ordini online tramite messaggi per un piccolo negozio? Italian Shopify and WooCommerce, tied
Quali alternative ci sono ai marketplace per una piccola attività che vuole vendere i propri prodotti? Italian Wix eCommerce and WooCommerce, tied
Gestisco un negozio di abbigliamento con due dipendenti. Quale piattaforma online posso gestire da solo? Italian Shopify
Gestisco una piccola attività e cerco un negozio online che possa configurare senza l’aiuto di uno sviluppatore. Italian Shopify and Wix eCommerce, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured