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The most visible CRM tools in Germany, October 2026

October 2026 · 15 questions asked from Germany in German and English · ChatGPT, Google AI Overviews, Gemini and Google AI Mode · 60 answers read

AI: how the engines answer the board's questions; Search: Google's top 10 for the questions' demand keywords; All: both combined. How the Heralded Score works.

Leader

HubSpot

61%of answers name it

Most cited source

hubspot.de

21citations

From Google AI Mode, Google AI Overviews and ChatGPT

Where engines disagree most

CentralStationCRM

1/4engines put it in their top three

Top three on Gemini, not on Google AI Mode, Google AI Overviews and ChatGPT

Brands

Rank Brand Rank change Heralded Score Score trend Mentioned Recommended By engine Mentioned by Change
31 Brevo FR New entry 7 , range 1–39
7
  • : score 7 · #31
 4% 0% None First reading
32 HoneyBook US New entry 7 , range 1–46
7
  • : score 7 · #32
 4% 3% First reading
33 Zendesk Sell US New entry 5 , range 0–71
5
  • : score 5 · #33
 2% 0% None First reading
34 Copper US New entry 5 , range 2–46
5
  • : score 5 · #34
 4% 4% None First reading
35 Salesflare BE New entry 5 , range 1–44
5
  • : score 5 · #35
 4% 1% None First reading
36 Streak US New entry 4 , range 1–39
4
  • : score 4 · #36
 2% 1% None First reading
37 folk FR New entry 4 , range 1–45
4
  • : score 4 · #37
 4% 1% None First reading
= 38 Attio GB New entry 3 , range 0–71
3
  • : score 3 · #38
 2% 2% None First reading
= 38 vtenext IT New entry 3 , range 0–71
3
  • : score 3 · #38
 0% 0% None First reading
40 SAP Sales Cloud DE New entry 3 , range 0–71
3
  • : score 3 · #40
 0% 0% None First reading

“=” marks brands whose score ranges overlap, so the test cannot separate them. Every brand named in at least three answers is ranked. By engine has one dot per engine (ChatGPT, Google AI Overviews, Gemini and Google AI Mode), darker the more often it names the brand.

This month's moves

First reading. No comparable previous month yet.

Biggest risers

No clear rise.

Biggest fallers

No clear fall.

New entries

122 new entries

Drop-outs

No drop-outs.

Most cited sources

Rank Source Type Cited in Engines Pages cited Brands its pages mention
1 hubspot.de Vendor site 20.0% 3 of 4 9 1
2Withheld. Run a full Snapshot to see it.
3Withheld. Run a full Snapshot to see it.
4Withheld. Run a full Snapshot to see it.
5Withheld. Run a full Snapshot to see it.
6 hubspot.com Brand site 11.7% 1 of 4 7 1
7Withheld. Run a full Snapshot to see it.
8Withheld. Run a full Snapshot to see it.
9 reddit.com Community 10.0% 2 of 4 5 7
10 folk.app Brand site 1.7% 1 of 4 5 Not read

The questions, and who wins each

QuestionLanguageWins it
best crm software for small business sales teams English Pipedrive and Zoho CRM, tied
crm tools for independent consultants to track client relationships English Copper, HoneyBook, HubSpot and Pipedrive, tied
how can a small business keep track of customer conversations English Zoho CRM
how to follow up with sales leads before they go cold English No brand recommended
spreadsheets vs crm software for small sales teams English HubSpot and Pipedrive, tied

Each engine's top three

Method

For the AI side, each month Heralded asks every engine the same buyer questions, twice each, and reads every answer. An answer counts 0 for a brand it leaves out, 50 for a brand it names and 100 for a brand it recommends, and the Heralded Score is built from those. A brand named in at least three answers gets a score and a place.

How the leaderboards are measured